Head & Shoulders: Boxing
Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Retouch: Ian Carlos Reyes, Carlos Nieves


5 Comments
esta buena la idea....pero no me termina de cerrar......aparte va en contra de la fisica esta campaña...de ultima tendria que salir para el lado que le pegaron
http://unbarquito.com/
if it is a fight against dandruff... this one works.
withalltherespects
I guess you are right, the other boxer is Head&Shoulders. Good idea, I am not sure about the absence of a headline... but I can't come up with any suggestion that doesn't over-explain the idea.
I like this campaign. Great.
dificil de entender