HCG: Worried Dad

Cigarette smoke inflames children's air pathways and leads to asthma attacks. Put out the fire.

Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Production: Vinayan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu

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15 comments

venu.vgk's picture
venu.vgk
11 pencils

To the point well executed, superb retouching, all three creatives are nice.

Venu

mercedes's picture
mercedes
179 pencils

Pls stop posting positive comments about your own work.

This concept is DONE TO DEATH.

Pls don't spoil Rajiv Rao's name.

pradeep01's picture
pradeep01
26 pencils

Mr Mercedes, Its already been judged as the best print of the week by Kirsten Rutherford and Lisa Jelliffe, senior creatives at Wieden + Kennedy London.
Check out bestadsontv.com

mercedes's picture
mercedes
179 pencils

Mind you, just because someone selected it doesn't make it genuine or original. You know that it's copied. I can even take some of your agency's cannes winning ads that are copycats. And even your own agency guy have done the same idea earlier for different brands. Do you want me post the links, Mr Pradeep01?

SoCH_TO's picture
SoCH_TO
953 pencils

Ogilvy, India ??????????????

Live with Passion

gollum77's picture
gollum77
23 pencils

Every good idea will appear to be a copy of something. Its good that both brickbats and bouquets come together.

ivan's picture
ivan

Thank you! I think you made your point! :)

Ivan Raszl, admin of AotW

morse's picture
morse
15046 pencils

It's not new apparently, but still good!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bakamono's picture
bakamono
1006 pencils

At first I was like "cool"

And then I was like "Oh"

Finally I was like "mehhh"

because therefore it is

kleenex's picture
kleenex
25642 pencils

I like the idea.

Lucadvs's picture
Lucadvs
4 pencils
gollum77's picture
gollum77
23 pencils

Hi I think this was released post the existing one on which you have commented.

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