Print advertisment created by Ogilvy, India for HCG, within the category: Public Interest, NGO.
Pregnant smokers give birth to children who are susceptible to lung diseases. Put out the fire.
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu
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