HCG: Thinking Mom

Pregnant smokers give birth to children who are susceptible to lung diseases. Put out the fire.

Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Production: Vinayan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu

March 2013


venu.vgk's picture
11 pencils

To the point well executed, superb retouching, all three creatives are nice.


mercedes's picture
181 pencils


Guys, pls stop boasting of your own work.

Also stop doing 'copy cat' works. Pls don't spoil Rajiv Rao's name.

pradeep01's picture
26 pencils

Mr Mercedes, Its already been judged as the best print of the week by Kirsten Rutherford and Lisa Jelliffe, senior creatives at Wieden + Kennedy London.
Check out bestadsontv.com

Klara K.'s picture
Klara K.
2855 pencils

Wel, it definitely makes me feel nauseated.

mercedes's picture
181 pencils

Mind you, just because someone selected it doesn't make it genuine or original. You know that it's copied. I can even take some of your agency's cannes winning ads that are copycats. And even your own agency guy have done the same idea earlier for different brands. Do you want me post the links, Mr Pradeep01?

hmaffia's picture
747 pencils

Powerful ad!

gollum77's picture
23 pencils

Mercedes whats the point you are trying to make? If what you say is copy then all of the ads made after the first one in each genre would appear a copy. I stand to not see a point. There are no ideas which cannot not resemble something that already exists....

morse's picture
17008 pencils

There is nothing new under our sun.

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CommandZ's picture
2494 pencils

I love advertising too Morse and I hear what you're saying but, I could never get out of bed in the morning if I truly felt that everything had already been done.

morse's picture
17008 pencils

What I mean is that everything has been done, but you can still do it in a different way to deliver a good message.

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CommandZ's picture
2494 pencils

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kcd0226's picture
90 pencils

I agree with morse.

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