HBO: Batman

HBO: Batman

Batman Begins
Premiering tonight at 9 pm
PVR saket. Brought to you by HBO

Agency: MudraDDB, India
Creative Directors: Kapil Dhawan, Arnab Chatterjee, Ryan Menezes
Art director: Zaid Mohammad
Copywriter: Shikhar Mohan
Photographer: Ashish Chawla

Your rating: None Average: 7.7 (6 votes)

Comments

chintan ruparel's picture
Submitted by chintan ruparel on Tue, 2007-02-13 19:49.

hmm...good, bt somehow dumb

Submitted by Minimum on Tue, 2007-02-13 20:59.

remember, suitable for the mediocre HBO viewer...

Cant go too clever with an TV audience

Submitted by Ney Frances on Tue, 2007-02-13 20:00.

nice and easy please!

Submitted by msred on Tue, 2007-02-13 20:16.

i dont know what im looking at someone help me.

Submitted by slim on Tue, 2007-02-13 20:28.

i know technically they were right to use this car for this particular movie, but i think it would've been clearer and better if they'd used the good old batmobile.

Submitted by Disco Munky on Wed, 2007-02-14 20:00.

I don't mind saying that I agree. The old Adam West batmobile would have been class.

Don't say a word. ;)

Submitted by Dick Huges on Tue, 2007-02-13 20:54.

Dick Huges feels like a 1 year old kid looking to this ad. Because it makes me feel happy and fresh? No, because I dont understand anything it says.

Submitted by Minimum on Tue, 2007-02-13 21:00.

o come on people! It's Batman Begins... The Batmobile got an "L" as in an instrucrion car. He is taking the drivers lessons. as in the beginning

Submitted by teenie on Tue, 2007-02-13 23:12.

We don't put an "L" on cars driven by learners here in North America. So it could go over a lot of people's heads here. Does it work for the target audience, though?

fersvax's picture
Submitted by fersvax on Tue, 2007-02-13 22:05.

I think that's not quite an universal code. In my country, cars say "ENSEÑANZA" (Learning) in the front and the back with a green HUGE font. So, it is hard for someone outside Mumbai to understand. But now that I do, I like it a lot, hehe.

Submitted by ellehcimeo on Tue, 2007-02-13 23:14.

I knew it meant instructor's car or learner because I watch Coronation Street on occasion. I thought this ad was brilliant.
And I also agree that this car is way cooler than the ones in the post beginning movies, why did they have to use newer technology in this movie?

Submitted by Killer Kowalski on Tue, 2007-02-13 23:27.

Ahhh, that's why they have all these L's in the windows of DDB India...

Submitted by drizae on Wed, 2007-02-14 00:12.

Yawn, what a sad attempt at borrowed interest.

Submitted by Davosk on Wed, 2007-02-14 16:14.

I'm glad someone pointed out it was the Batmobile cause I thought it was some kind of gym equipment or something.

Submitted by drunk dave on Wed, 2007-02-14 18:12.

I get it from South Africa, a nice simple one off ad. No metal or paper, but cool for a simple announcement ad.

Submitted by ROCK PIG on Wed, 2007-02-14 20:48.

I like it.

Perhaps another one with the old car could turn this into a quality campaign.

8/10

Submitted by Anurag Sahu on Fri, 2008-07-04 04:57.

for those of the unreflective few, the ad is perfectly understandable by an Indian (the target audience) i hope you ppl also have a rough idea that HBO has its own scheduling here. 'L' means learners and the only and only thing i would have advised is to make it more evident.

Nice one though. 8/10