HBF Travel Insurance: London

HBF Travel Insurance: London

Agency: Gatecrasher, Australia
Art Director: Brett Colliver
Copywriter: Joe Hawkins

Your rating: None Average: 8 (1 vote)

Comments

Submitted by alan on Thu, 2007-01-25 14:08.

This campaign is ok. But exactly the same idea was done for american express travellers cheques a few years ago. I seem to remember an ad set on a beach.

Submitted by chimie on Thu, 2007-01-25 16:16.

Yes, I remember as well. Still a good idea we remember after so many years :-)

Submitted by RAZ21 on Thu, 2007-01-25 15:05.

Ok seeing this one too i think i got it.yiiipiieee. i like it:-)

Submitted by the_ashlands on Thu, 2007-01-25 19:22.

i love the idea...but, are the two people walking towards eachother rather than away?? the person in front of the bus is too ambigious to determine which way they're heading...maybe im being too picky...but i think they should have been more selective when they picked the people they circled.

Submitted by IanM on Fri, 2007-01-26 16:12.

OMG. They completely ripped off the AMEX Traveller's Cheques ads. How DO they sleep at night?

Submitted by Kpinnsl (not verified) on Wed, 2007-10-03 07:25.