nuclearshower's picture
233 pencils

Message is simple and clear, but im not sure this gonna win metal. Nice art direction.

salva5's picture
22 pencils

As fun as real. Just low-q img isnt it?

ivan's picture

Yes, it feels like the image is from the 80's. I think it may have been done on purpose. It actually feels fresh after all the perfect imagery we see nowadays. On the other hand we are not trying to communicate the 80's, so I'm not sure. Could be the CMYK to RGB conversion.

Ivan Raszl, admin of AotW

Mavrick's picture
28 pencils

I think this concept of 'you here; materialistic possession elsewhere' has already been done by 'American Express Traveller Cheques' with the Statue of Liberty as the background.
I feel that the campaign just re-used the same idea, exactly.

juankhr's picture
136 pencils

nice work totally real but the photo could be nicer agree with the 80s feel.

Ainadaliel's picture
271 pencils

I like it! Very simple idea, and something we all fear!

I agree that a better photo could have been used, though.

IanM's picture
18 pencils

Yeah Maverick, I remember seeing a similar ad for American Express Traveller Cheques. It was an aerial shot of a beach with a "You. Your Wallet," line.

Rog's picture
6092 pencils

Something iffy about this one, to me.

Daggy old looking pic/jets.

Logo is straight type.

But not a great/big idea... that scam ads usually are.

Dunno. Sorry.

>>>> That's not an ad. THIS is an ad.

afterbyrne's picture
215 pencils

These guys work just around the corner from me, I don't like it. Doesn't really do much for me, sorry guys. Come on Aussies!

untactical000's picture
3 pencils

If the advertisement say's anything about Australian Airlines then it literally speaks the truth about passenger luggage - it quite simply disappears? What's that telling International visitors about our service!

dadada's picture
1720 pencils

very nice idea

Everybody is creative, be yourself.

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