Hawaiian Tropic: Pool

Hawaiian Tropic
Extreme Waterproof

Advertising Agency: Grey Chile, Santiago, Chile
Creative Directors: Miguel Angel Cerdeira, Carlos Guerra Oviedo
Art Directors: Miguel Angel Cerdeira, Patricio Céspedes
Copywriter: Carlos Guerra Oviedo
Illustrator: Ricardo Salamanca
Published: May 2010

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45 comments

Guest's picture
Guest

Nice art!!

rodrigo lubbert's picture
rodrigo lubbert
2 pencils

Awesome!

Nice job guys!

Reality Check's picture
Reality Check
1801 pencils

It's all very impressive without being particularly thrilling.

Guest's picture
Guest

Great art!

bknowlden's picture
bknowlden
3647 pencils

Great artwork, but they totally lack strategy. The point of a waterproof sunblock is being able to enjoy the water without washing away the product - not avoid it altogether.

Sorry guys.

meraj's picture
meraj
216 pencils

strongly agreed

Guest's picture
Guest

great observation. cheers.

pez's picture
pez
1733 pencils

good art, but i agree bknowlden, i don't see a benefit on avoiding my to enjoy water..

Guest's picture
Guest

Clever ad.

Guest's picture
Guest

she should have her hair wet.

Guest's picture
Guest

Open sea. Again and again? Oh...

Guest's picture
Guest

so, she can't swim... ok

Guest's picture
Guest

Open sea. Again and again?

gonniethegon's picture
gonniethegon
102 pencils

arte cercano a la perfección :)

v0the0kwc's picture
v0the0kwc
141 pencils

hmmm good

Guest's picture
Guest

very nice work. she too...

Guest's picture
Guest

THIS ONE IS BRILLIANT

I MISS MY COUNTRY, RESPECT!

Guest's picture
Guest

GREAT ART DIRECTION

THIS IS THE YEAR!

I REALLY MISS MY COUNTRY, CONGRATS FROM LONDON!

Guest's picture
Guest

EXCELENTE

Guest's picture
Guest

i see a shark in the pool

miko1aj's picture
miko1aj
3098 pencils

it's a toy.

Geimima's picture
Geimima
815 pencils

cool, is that real shark?

life is a playground

dreadboy's picture
dreadboy
413 pencils

Inflatable shark. I like the idea, and I only gave it a 7 because the bathing suit is also dry. Small details make the difference.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

alexander_bickov's picture
alexander_bickov
3279 pencils

Fantastic work

corporal_hicks's picture
corporal_hicks
365 pencils

Cool

hetupen's picture
hetupen
9 pencils

waterproof?

Guest's picture
Guest

nice ass :D

Guest's picture
Guest

like it :D

Hiperion's picture
Hiperion
3138 pencils

Art: 10
Originality:0

Guest's picture
Guest

Gr 8 Ad :)

miko1aj's picture
miko1aj
3098 pencils

I agree with the statement that it's little bit dangerous because the most valuable profit of being at beach or pool is to plunge in the water. I understand that this is metaphor and hyperbole and I KNOW that the tan sticks to skin when one swims, but nevertheless viewing this I rather feel that with this tan i miss the pleasure of swimming.
Art direction is wonderful but claim's typography and typo treatment really annoys, especially that whole project is quite well rounded.

Guest's picture
Guest

For me the ad is wrong..causea waterproof product means that the cream don't go away...

TommyO's picture
TommyO
1866 pencils

Mozes is moving in discomfort in his grave right now.

miko1aj's picture
miko1aj
3098 pencils

Not necessarily, cause Bible says that he's ressurected.

Guest's picture
Guest

Its a simple conection between the image and the product benefit. so waterproof water can´t touch her

Guest's picture
Guest

Que buen culo que tiene la mina esta..

Guest's picture
Guest

Great art, thought it is a very common concept. Seems like the first idea that came up your mind. @gus88

Minerva Pinto's picture
Minerva Pinto
1394 pencils

I agree that the idea behind the product is that she should be able to touch the water without the sunscreen washing away... here she can't be in the water at all. The art is great, but the details of the pitch are a bit... faulty?

Guest's picture
Guest

if you want to catch eyes, let her to swim not to walk

alexhernan's picture
alexhernan
23 pencils

Like it too.

saidukaringa's picture
saidukaringa
273 pencils

I felt it like Dubai Aquarium - because there is a way you can walk like this between sharks
or may be the idea derived from there!

But great work... I like all the way

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

bvital's picture
bvital
198 pencils

great work guys, hats off............

michelangelo's picture
michelangelo
660 pencils

beautiful art direction and retouching... definitely

Guest's picture
Guest

Now I know how Moses did it. The mystery is solved. It wasn't God after all :)

Guest's picture
Guest

Nice artdirection. Wrong insight.

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