Hawaiian Tropic Pink Bits: Key West

Hawaiian Tropic Pink Bits: Key West

Turn off the sun.

Advertising Agency: Grey Stockholm, Sweden
Art Director: Daniel Backman
Copywriter: Marcus Nystrom
Creative Director: Martin Stadhammar
Final Art: Sara Bellafesta, Richard Landérus, Andy Chong

Your rating: None Average: 4.9 (28 votes)

Comments

Submitted by Sabupaul on Thu, 2008-01-17 01:50.

Neat

Submitted by CreepingFeature on Thu, 2008-01-17 02:41.

Nobody tans in the dark. Maybe turn down the sun would have been better.

Submitted by Dateofbirth on Thu, 2008-01-17 04:41.

Good point, I feel a sun dimmer switch coming on, bugsy.

Subjectivity, discuss.......

Olafski001's picture
Submitted by Olafski001 on Thu, 2008-01-17 04:28.

just wondering: why not make 8 exactly the same visuals?

- Here I should have written something smarter -

Submitted by flo on Thu, 2008-01-17 06:35.

Because three are enough to make it more believable for the award shows ... ;-)

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Submitted by sumsum on Thu, 2008-01-17 07:00.

well pointed out!!!:)

Submitted by Dzsoi on Thu, 2008-01-17 07:11.

Such a typical case. If we come up with a totally wrong concept, there is a great chance the result will be a fresh, original ad. You can miss the point in countless unexplored ways.

Submitted by panasit on Thu, 2008-01-17 12:57.

I'm so-so about the idea. But the art is quite bad. The minimalism is fine, I actually dig it, but it doesn't even look like she's sitting in the same place as the resort in the background.

And it looks like she's turning to the copy to read and understand what she is doing.

-Tung
--good idea is enemy of great idea

Submitted by 512 on Thu, 2008-01-17 16:29.

http://adsoftheworld.com/media/print/kneipp_tea_bed_side_lamp

this one is similar - and much better. and it´s only one ;-)

Submitted by vwray81 on Fri, 2008-01-18 16:55.

Wow dude, you must think everything is similar then.

Btw this campaign sucks. All three are exactly the same ad. It's not worty of a campaign if nothing is different. And the idea itself is rather lame too. Oooh the sun has a switch. It's a metaphoric joke I get it. Bravo.