March 2009

Print advertisment created by Lowe, India for Havells, within the category: Electronics, Technology.

Fans so beautiful, they inspire art.

Advertising Agency: Lowe Lintas, New Delhi, India
Creative Director: Uday Shankar Rao
Art Directors: Tridip Nandi, Tandra Chakravarty
Copywriter: Azazul Haque
Illustrators: Tandra Chakravarty, Tridip Nandi

Comments (10)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

English is not my main language. Would English-speaking people be confused with the synonym 'fan' for like, football fans?

Anyway, art direction is really neat but that's bout it. Why do they inspire art?

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

No, the word fan as in fooball fan is usually only used in sports contexts or as in "I'm a fan." I think the two meanings for fan is so different that the context makes it clear which is meant.

If anything is going to confuse me, it's this ad. I think I just don't get it at all.

Guest's picture

don't get it. art direction is lame, pulling up the rug to show copy, and the gray, white and red blah.

nokensmok's picture
Activity Score 11

It's a fan campaign, "Fan" as in a ventilator, a device that has three blades and blows air. What you see in the carpet is a re-interpretation.

nokensmok's picture
Activity Score 11
ambareesha's picture
Activity Score 253

mid range. where is WOW lowe?

- @mbi

everartz's picture
Activity Score 7609

Mr. Uday Shankar Rao... your work sucks!

| everartz |

gioborde's picture
Activity Score 1387

Random tagline


manumartin5's picture
Activity Score 1196

I am not getting it. Is it a published ad? I doubt.

chanderjoshi's picture
Activity Score 153

I think there is one more point i.e. power of air blown by fan. Look at the carpet, it's bottom right corner is flipped and logo & line is placed there ;)

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