Havaianas: Will people

Will people look down when you talk? Probably if you wear Havaianas. Definitely if you don’t brush your teeth.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
Published: April 2008

30 comments

Zemane's picture
Zemane
284 pencils

Havaiana print campaign is, along with Frame campaign for Time magazine and Reality/Perception for Rolling Stone magazine, one of the greatest ever.

"Talent is luck. The important thing in life is courage."

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Puhleeeeeeze!!

I know you're desperately wanting to pat your countrymen on the back, but praising and hallucinating are two completely different things.

BTW, I know a good doctor if you need to have your head examined...

Zemane's picture
Zemane
284 pencils

1. Red Posters for The Economist
2. Frames for Time
3. Havaianas
4. Perception/ Reality for Rolling Stone.

"Talent is luck. The important thing in life is courage."

consolidated.db's picture
consolidated.db
545 pencils

Seriously, you should take him up on the Doctor offer.

capobvious's picture
capobvious
68 pencils

did the illustrator pay the jasper johns estate for this?

http://www.mccullagh.org/photo/1ds-14/jasper-johns-1961-map-united-states

gsotoe's picture
gsotoe
33 pencils

Amazing campaign, lovely ART direction.

capobvious's picture
capobvious
68 pencils

to me the art direction is a direct ripoff. the earlier work was better.

Olafski001's picture
Olafski001
1193 pencils

havaianas has set a new style
this is, again, great stuff.

Guest commenter's picture
Guest commenter

A new style , really? You don't go to Museums a lot do you ?

Olafski001's picture
Olafski001
1193 pencils

no i don't
but at least i have a name

fedex's picture
fedex

Shouldnt this be:

Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.

FlyingTorpedo's picture
FlyingTorpedo
54 pencils

nope, I think that's the whole Concept

skeMaMen's picture
skeMaMen
428 pencils

desagree! this concept is better: Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.

Their concept is ok, but the sentense with teeth, hmm... maybe that's too much...

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

robottttrockkkk's picture
robottttrockkkk
814 pencils

me gusta la redaccion de las cinco piezas.

[ http://eltubedeyou.blogspot.com ]

StrikeMe's picture
StrikeMe
23 pencils
capobvious's picture
capobvious
68 pencils

that's what i said. how is this original? sure the f ain't.

vidya.shankaran's picture
vidya.shankaran
724 pencils

Visual overload!

AD1014's picture
AD1014
307 pencils

jasper JONES? you lose a little credibility with that one StrikeMe.
p.s. - ads not so good

Calibarak's picture
Calibarak
302 pencils

Hmm

ilovegreatads's picture
ilovegreatads
312 pencils

close but no havana

Jimmie's picture
Jimmie
127 pencils

Does it mean Havaianas are a piece of art? Mmm... Maybe it's too pretentious, but it's fun.

Guest commenter's picture
Guest commenter

The coppy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid

Guest commenter's picture
Guest commenter

The copy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid

andré ™'s picture
andré ™
144 pencils

I think the art dosen't go with the copy, don't take me wrong I love both of them but they sould work more together.

Copy: 10
Art: 9.75
Ad(copy and art): 8.75

As a Campaign: 9.00

NatalieM's picture
NatalieM
1687 pencils

I agree with most on this one. The art is great. The copy doesn't match the message, though.

Ratters77's picture
Ratters77
26 pencils

Jimmie's gottit. Hawaianas are a work of art!

Jimmie's picture
Jimmie
127 pencils

Finally somebody's noticed it. Thanks.

blueturtles's picture
blueturtles
239 pencils

awesome art direction, as usual. copy is ok. could be better.

Tapper's picture
Tapper
490 pencils

They're not a work of art, they're flip-flops, its ok. move on.

Strip. Strip. Strip.

Guest's picture
Guest

fucking havaianas! that's good stuff!

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