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Will people

Agency: 
Published/Aired: 
April 2008
Description: 

Will people look down when you talk? Probably if you wear Havaianas. Definitely if you don’t brush your teeth.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon

Comments (30)

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Highest Rated

Guest's picture
Guest

fucking havaianas! that's good stuff!

Zemane's picture
Zemane
Activity Score 284

Havaiana print campaign is, along with Frame campaign for Time magazine and Reality/Perception for Rolling Stone magazine, one of the greatest ever.

"Talent is luck. The important thing in life is courage."

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Puhleeeeeeze!!

I know you're desperately wanting to pat your countrymen on the back, but praising and hallucinating are two completely different things.

BTW, I know a good doctor if you need to have your head examined...

Zemane's picture
Zemane
Activity Score 284

1. Red Posters for The Economist
2. Frames for Time
3. Havaianas
4. Perception/ Reality for Rolling Stone.

"Talent is luck. The important thing in life is courage."

consolidated.db's picture
consolidated.db
Activity Score 545

Seriously, you should take him up on the Doctor offer.

capobvious's picture
capobvious
Activity Score 68

did the illustrator pay the jasper johns estate for this?

http://www.mccullagh.org/photo/1ds-14/jasper-johns-1961-map-united-states

gsotoe's picture
gsotoe
Activity Score 33

Amazing campaign, lovely ART direction.

capobvious's picture
capobvious
Activity Score 68

to me the art direction is a direct ripoff. the earlier work was better.

Olafski001's picture
Olafski001
Activity Score 1193

havaianas has set a new style
this is, again, great stuff.

Guest commenter's picture
Guest commenter

A new style , really? You don't go to Museums a lot do you ?

Olafski001's picture
Olafski001
Activity Score 1193

no i don't
but at least i have a name

fedex's picture
fedex

Shouldnt this be:

Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.

FlyingTorpedo's picture
FlyingTorpedo
Activity Score 54

nope, I think that's the whole Concept

skeMaMen's picture
skeMaMen
Activity Score 428

desagree! this concept is better: Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.

Their concept is ok, but the sentense with teeth, hmm... maybe that's too much...

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

me gusta la redaccion de las cinco piezas.

[ http://eltubedeyou.blogspot.com ]

StrikeMe's picture
StrikeMe
Activity Score 23
capobvious's picture
capobvious
Activity Score 68

that's what i said. how is this original? sure the f ain't.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Visual overload!

AD1014's picture
AD1014
Activity Score 307

jasper JONES? you lose a little credibility with that one StrikeMe.
p.s. - ads not so good

Calibarak's picture
Calibarak
Activity Score 302

Hmm

ilovegreatads's picture
ilovegreatads
Activity Score 312

close but no havana

Jimmie's picture
Jimmie
Activity Score 127

Does it mean Havaianas are a piece of art? Mmm... Maybe it's too pretentious, but it's fun.

Guest commenter's picture
Guest commenter

The coppy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid

Guest commenter's picture
Guest commenter

The copy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid

andré ™'s picture
andré ™
Activity Score 144

I think the art dosen't go with the copy, don't take me wrong I love both of them but they sould work more together.

Copy: 10
Art: 9.75
Ad(copy and art): 8.75

As a Campaign: 9.00

NatalieM's picture
NatalieM
Activity Score 1685

I agree with most on this one. The art is great. The copy doesn't match the message, though.

Ratters77's picture
Ratters77
Activity Score 26

Jimmie's gottit. Hawaianas are a work of art!

Jimmie's picture
Jimmie
Activity Score 127

Finally somebody's noticed it. Thanks.

blueturtles's picture
blueturtles
Activity Score 239

awesome art direction, as usual. copy is ok. could be better.

Tapper's picture
Tapper
Activity Score 490

They're not a work of art, they're flip-flops, its ok. move on.

Strip. Strip. Strip.

Guest's picture
Guest

fucking havaianas! that's good stuff!

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