Havaianas: Will people
Will people look down when you talk? Probably if you wear Havaianas. Definitely if you don’t brush your teeth.
Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
Published: April 2008
30 Comments
Havaiana print campaign is, along with Frame campaign for Time magazine and Reality/Perception for Rolling Stone magazine, one of the greatest ever.
"Talent is luck. The important thing in life is courage."
Puhleeeeeeze!!
I know you're desperately wanting to pat your countrymen on the back, but praising and hallucinating are two completely different things.
BTW, I know a good doctor if you need to have your head examined...
1. Red Posters for The Economist
2. Frames for Time
3. Havaianas
4. Perception/ Reality for Rolling Stone.
"Talent is luck. The important thing in life is courage."
Seriously, you should take him up on the Doctor offer.
did the illustrator pay the jasper johns estate for this?
http://www.mccullagh.org/photo/1ds-14/jasper-johns-1961-map-united-states
Amazing campaign, lovely ART direction.
to me the art direction is a direct ripoff. the earlier work was better.
havaianas has set a new style
this is, again, great stuff.
A new style , really? You don't go to Museums a lot do you ?
no i don't
but at least i have a name
Shouldnt this be:
Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.
nope, I think that's the whole Concept
the Flying torpedo
desagree! this concept is better: Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.
Their concept is ok, but the sentense with teeth, hmm... maybe that's too much...
>>> Design with no knowledge about printing, it's not design!
>>> Designed to be signed...
me gusta la redaccion de las cinco piezas.
[ http://eltubedeyou.blogspot.com ]
Come On...THATS JASPER JONES!!!!!
http://www.csc.liv.ac.uk/~debora/jasper_johns_false_start.jpg
that's what i said. how is this original? sure the f ain't.
Visual overload!
www.wordsofbabel.blogspot.com
jasper JONES? you lose a little credibility with that one StrikeMe.
p.s. - ads not so good
Hmm
close but no havana
Does it mean Havaianas are a piece of art? Mmm... Maybe it's too pretentious, but it's fun.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
The coppy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid
The copy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid
I think the art dosen't go with the copy, don't take me wrong I love both of them but they sould work more together.
Copy: 10
Art: 9.75
Ad(copy and art): 8.75
As a Campaign: 9.00
and... andre navas | design
I agree with most on this one. The art is great. The copy doesn't match the message, though.
-Natalie
http://www.nataliemarion.com
Jimmie's gottit. Hawaianas are a work of art!
Finally somebody's noticed it. Thanks.
"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)
awesome art direction, as usual. copy is ok. could be better.
They're not a work of art, they're flip-flops, its ok. move on.
Strip. Strip. Strip.
fucking havaianas! that's good stuff!