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Havaianas: Will people

Havaianas: Will people
Your rating: None Average: 5 (24 votes)

Will people look down when you talk? Probably if you wear Havaianas. Definitely if you don’t brush your teeth.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
Published: April 2008

Comments

Mr. Castanhodo's picture 280 pencils

Havaiana print campaign is, along with Frame campaign for Time magazine and Reality/Perception for Rolling Stone magazine, one of the greatest ever.

"Talent is luck. The important thing in life is courage."

Jet Propulsion Lab's picture 10602 pencils

Puhleeeeeeze!!

I know you're desperately wanting to pat your countrymen on the back, but praising and hallucinating are two completely different things.

BTW, I know a good doctor if you need to have your head examined...

Mr. Castanhodo's picture 280 pencils

1. Red Posters for The Economist
2. Frames for Time
3. Havaianas
4. Perception/ Reality for Rolling Stone.

"Talent is luck. The important thing in life is courage."

apseudobeing's picture 495 pencils

Seriously, you should take him up on the Doctor offer.

capobvious's picture 68 pencils

did the illustrator pay the jasper johns estate for this?

http://www.mccullagh.org/photo/1ds-14/jasper-johns-1961-map-united-states

gsotoe's picture 33 pencils

Amazing campaign, lovely ART direction.

capobvious's picture 68 pencils

to me the art direction is a direct ripoff. the earlier work was better.

Olafski001's picture 991 pencils

havaianas has set a new style
this is, again, great stuff.

Guest commenter's picture

A new style , really? You don't go to Museums a lot do you ?

Olafski001's picture 991 pencils

no i don't
but at least i have a name

fedex's picture

Shouldnt this be:

Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.

FlyingTorpedo's picture 54 pencils

nope, I think that's the whole Concept

the Flying torpedo

skeMaMen's picture 248 pencils

desagree! this concept is better: Will people look down when you talk? Probably if you don’t brush your teeth. Definitely if you wear Havaianas.

Their concept is ok, but the sentense with teeth, hmm... maybe that's too much...

>>> Design with no knowledge about printing, it's not design!

>>> Designed to be signed...

robot-rock's picture 815 pencils

me gusta la redaccion de las cinco piezas.

[ http://eltubedeyou.blogspot.com ]

StrikeMe's picture 23 pencils
capobvious's picture 68 pencils

that's what i said. how is this original? sure the f ain't.

vidya.shankaran's picture 349 pencils
AD1014's picture 298 pencils

jasper JONES? you lose a little credibility with that one StrikeMe.
p.s. - ads not so good

Calibarak's picture 302 pencils

Hmm

ilovegreatads's picture 282 pencils

close but no havana

Jimmie's picture 127 pencils

Does it mean Havaianas are a piece of art? Mmm... Maybe it's too pretentious, but it's fun.

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Guest commenter's picture

The coppy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid

Guest commenter's picture

The copy would be better, if not have "...Definitely if you don’t brush your teeth"
It's so stupid

andré ™'s picture 144 pencils

I think the art dosen't go with the copy, don't take me wrong I love both of them but they sould work more together.

Copy: 10
Art: 9.75
Ad(copy and art): 8.75

As a Campaign: 9.00

and... andre navas | design

NatalieM's picture 1693 pencils

I agree with most on this one. The art is great. The copy doesn't match the message, though.

Ratters77's picture 24 pencils

Jimmie's gottit. Hawaianas are a work of art!

Jimmie's picture 127 pencils

Finally somebody's noticed it. Thanks.

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

blueturtles's picture 156 pencils

awesome art direction, as usual. copy is ok. could be better.

Tapper's picture 480 pencils

They're not a work of art, they're flip-flops, its ok. move on.

Strip. Strip. Strip.

Guest's picture

fucking havaianas! that's good stuff!

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