Havaianas: Think twice

Think twice about that boob job. Imagine looking down and not being able to see your Havaianas.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
Published: April 2008

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cherrydarling's picture
28 pencils


robottttrockkkk's picture
814 pencils

me gusta la redaccion de las cinco piezas.

[ http://eltubedeyou.blogspot.com ]

StrikeMe's picture
23 pencils
consolidated.db's picture
538 pencils

doesn't make me wanna buy a pair of haviannas.

but as a guy not in the market for a boob job, guess im not their target.

Guest commenter's picture
Guest commenter

WTF does the boob job has to fuckin do with this ad ?
Wrong catchphrase here ! previous campain was wayyyyy better

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I love headlines like this. But where's the shoe?

王宏伟's picture
42 pencils


Get-a-Fix's picture
351 pencils

I wanna buy these. Just for the damn amazing art job! Boobs or no boobs...the headlines rock too.

golbez's picture
10 pencils

wow... you guys are haters lol

LeeMoh's picture
424 pencils

I like it.

Guest commenter's picture
Guest commenter

this is a site to see work.. not for just -ve comments...
lot of frustrated ppl here... im not saying its the best piece ive seen ever.. but its not bad...

so what if its frigging jasper jones or johns... does it reely matter?.. the ad works anyways...
advertising never claimed to be art.. its always been a borrowed art

too much angst in this forum...guys loosen up..give credit whr its due...

Hate the haters!!!

Guest commenter's picture
Guest commenter

I'm not hating, I just don't see what's so great about this campaign. I keep seeing all these adamant people championing these ads and I keep going back over them to see if I missed something, but I don't know... just kind of feels "meh." Especially compared to previous efforts for this brand. But I suppose that's the drawback to working on award-winning campaigns. Everything that follows will always be compared to the earlier work.

AD1014's picture
307 pencils

totally agree. it's not a great campaign and you won't see this work win in any shows. guaranteed.

simon.gross's picture
541 pencils

This is funny. Everyone knows what havaianas are. I love that the ads are so self assured. They aren't ramming a sales message down my throat. It's a brand ad for a brand leader. It reinforces the positioning. Come on. Have a laugh.

blueturtles's picture
235 pencils

boob job is a cultural thing. i have a friend from south america and he was telling me that by 16 most girls get one. so maybe that's why they mentioned it.

ricklongo's picture
1244 pencils

Your friend is wrong.

nomienick's picture
44 pencils

nice colours and art direction - needs different copy though.. trying to be clever and it's not working

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