Havaianas Slim: Millimeters thinner

Straps 5 millimeters thinner. Great news for your admirers: you'll be 5 millimeters more naked.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Jose Cortizo Junior, Daniel Moreno
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon

7 comments

blacksmurf's picture
blacksmurf
200 pencils

really cool.

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easy to say "art director".

ManchuChanchu's picture
ManchuChanchu
701 pencils

AWESOME ART!

jungleraven's picture
jungleraven
291 pencils

deserves metals

ChuckNorris's picture
ChuckNorris
834 pencils

it just won a gold lion.

itch's picture
itch
806 pencils

another great artistic campaign from havaianas! *clapz*

* it's not how good you are. it's how good you want it to be *

Guiracz's picture
Guiracz
46 pencils

Mais um belo trabalho da Almap!

Beatboxer's picture
Beatboxer
1519 pencils

Sem dúvida alguma!

Awesome ad... Line works beautifully, and the art direction is way too good. =) Hands up, everyone! I mean... Feets up!

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