Havaianas Slim: Millimeters thinner

Straps 5 millimeters thinner. Great news for your admirers: you'll be 5 millimeters more naked.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Jose Cortizo Junior, Daniel Moreno
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon

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7 comments

200 pencils

blacksmurfThursday, June 21, 2007 - 04:18

really cool.

easy to say "art director".

701 pencils

ManchuChanchuThursday, June 21, 2007 - 06:28

AWESOME ART!

290 pencils

jungleravenThursday, June 21, 2007 - 07:40

deserves metals

834 pencils

ChuckNorrisThursday, June 21, 2007 - 08:44

it just won a gold lion.

808 pencils

itchThursday, June 21, 2007 - 11:23

another great artistic campaign from havaianas! *clapz*

* it's not how good you are. it's how good you want it to be *

32 pencils

GuiraczThursday, June 21, 2007 - 12:37

Mais um belo trabalho da Almap!

1523 pencils

BeatboxerFriday, June 22, 2007 - 07:20

Sem dúvida alguma!

Awesome ad... Line works beautifully, and the art direction is way too good. =) Hands up, everyone! I mean... Feets up!

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