Havaianas Slim: If he praises your eyes

If he praises your eyes, he's thinking about your breasts. If he praises your smile, he's thinking about your breasts. If he praises your Havaianas, either the guys has a foot fetish or he's thinking about your breasts.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Jose Cortizo Junior, Daniel Moreno
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon

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4 comments

deep_tracy's picture
deep_tracy
588 pencils

eh? seems like the copy guy and the art guy were given completely different briefs. the trying-to-be-witty copy doesn't quite cut it. better without copy at all.

ChuckNorris's picture
ChuckNorris
834 pencils

that's the brazilian headline style. (I don't like it very much)

Besha's picture
Besha
299 pencils

what the heck? I totally agree the copy is killing it!

Beatboxer's picture
Beatboxer
1519 pencils

It's funny!!!

I bet at least the copywriter has a fetish with breasts.

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