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Size of straps

Agency: 
Published/Aired: 
June 2007
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21
Description: 

We made the size of the straps considerably smaller. If it worked with bikinis, it'll work with sandals.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Jose Cortizo Junior, Daniel Moreno
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon

Comments (18)

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Highest Rated

heymmb's picture
heymmb
49 Activity Scores

I think the copy is unneccesary.

Havaianas is a visual product and the art are awesome, but looks like the art complete the copy, and this ad is about the contrary.

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