Advertisement

Size of straps

Agency: 
Published/Aired: 
June 2007
Description: 

We made the size of the straps considerably smaller. If it worked with bikinis, it'll work with sandals.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Marcello Serpa
Copywriter: Renato Simoes
Art Director: Bruno Prosperi
Photographer: Fernando Nalon
Illustrators: Jose Cortizo Junior, Daniel Moreno
Typographer: Jose Roberto Bezerra
Account Supervisor: Carla Schmitzberger
Advertiser's Supervisor: Cristina Chacon

Comments (18)

Log in or register to post comments

Highest Rated

heymmb's picture
heymmb
Activity Score 49

I think the copy is unneccesary.

Havaianas is a visual product and the art are awesome, but looks like the art complete the copy, and this ad is about the contrary.

Chris's picture
Chris
Activity Score 1985

im sorry it doesnt matter how much advertising dollars you throw at havannas you still cant beat the
good old double pluggers.

nice art for this campaign none the less.

ChuckNorris's picture
ChuckNorris
Activity Score 834

what is a double plugger?

Rog's picture
Rog
Activity Score 6082

Two Tony Lockett's.
He's talking two Tony Lockett's.
Two Tony Loooooooockett's.
He's talking two Tony Loooooockett's.

Boony! HTDJ! kre8! DavidByrne! singa along.... :D

>>>> That's not an ad. THIS is an ad.

sloppy4's picture
sloppy4
Activity Score 1494

so which came first, the bbdo ny or the bbdo brazil idea?

copywriter.txt's picture
copywriter.txt
Activity Score 828

BBDO Brazil, of course.
Almap have the Havaianas Account for more than 10 years.
Almap have concepted this art-layout for Havaianas since ever.
So, BBDO NY work for Havaianas is just an "adaptation" of AlmapBBDO's work.

Ravages's picture
Ravages
Activity Score 842

Does it matter - the NY stuff was way better! Feet want out, mate.

sloppy4's picture
sloppy4
Activity Score 1494

i was asking about the out of home/print stuff. it's the same idea. the tv from ny is dope shit.

postman's picture
postman
Activity Score 951

Does the picture want to tell me anything? It's beautiful as I see, but personally, I don't want to wear wooden planks on my feet. (I neither want to wear flip-flops, anyway. So maybe I'm not the target audience.)

Spanky's picture
Spanky
Activity Score 4899

the line is horrible. i'd like to think it worked better in portuguese. but i doubt it.

copywriter.txt's picture
copywriter.txt
Activity Score 828

The line is awesome. But ok, you don't like award winning campaigns.

This is Cannes Gold and fought for the GP.

Spanky's picture
Spanky
Activity Score 4899

the dreaming foot commercial was incredible. this isn't. the line couldn't get much flatter if they tried.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Yeah, you are right, Spanky. Renato Simões typed only one headline in his G5 and said: Man, that is it. I'm fucking incredible. Next..

Spanky's picture
Spanky
Activity Score 4899

it doesn't really matter how many lines he wrote. this one's still flat. or the english translation is anyway. but feel free to continue pouting and stamping your feet. it's cute.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Tnx ; )

sloppy4's picture
sloppy4
Activity Score 1494

he has a g5? nice.

Ravages's picture
Ravages
Activity Score 842

Surprisingly, I find myself agreeing with you, Spanky.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I'm not liking this at all, it looks great, but as a concept, it really does't work for me.

Looks like you'd have to yomp a massive board of wood around instead of a sandal.

BOOOOOOOOOOOOOOOOO

-----------------------------
It's only an ad.

heymmb's picture
heymmb
Activity Score 49

I think the copy is unneccesary.

Havaianas is a visual product and the art are awesome, but looks like the art complete the copy, and this ad is about the contrary.

Advertisement