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Shoe

Agency: 
Published/Aired: 
June 2010
Description: 

Live life unlaced.
Havaianas. A Brazilian original since 1962.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra

Comments (6)

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Highest Rated

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Very fresh concept. Keep it up.

Dharmesh Padia

paumarques's picture
paumarques
Activity Score 1312

estil Havaianas. art i copy genial.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Billoughsby's picture
Billoughsby
Activity Score 5142

Brilliant and I do mean brilliant ads -- in service of a product that foot doctors say destroys your feet over time with lack of adequate support.

Call them the Leni Riefenstahl of shoe ads.

That's it.

Guest's picture
Guest

The sad part is that although they look like they're made from ten cents worth of rigid foam and rubber, they'll probably try to sell them for like $25 or more. But hey, someone has to pay for these ad designers...

Dzsoi's picture
Dzsoi
Activity Score 8436

+1

Guest's picture
Guest

nice one

Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Very fresh concept. Keep it up.

Dharmesh Padia

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