Havaianas Sandals: Spray
$20 flip-flops are no luxury. Luxury is not having to wear shoes.
Havaianas. A Brazilian original since 1962.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra


12 Comments
Nice
rang
Nice
rang
truly Brasilian; from the thumbnail itself you could make this out.
withalltherespects
Refer to brazil background
Lucas Advertising
gran copy!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Good things always come from Almap BBDO. Congrats!
nice sequence, but i love this one
like this one better than the other 2 in terms of copy...nice art series
commenting just to gather more pencils:-)
Excellent copy to drag the target audience. Very brilliant art work.
Dharmesh Padia
These are so great. Simply love.
Great copy.
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"Nihil sub sole novum"
great art work!