Havaianas Sandals: Shoe

Live life unlaced.
Havaianas. A Brazilian original since 1962.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra


paumarques's picture
1314 pencils

estil Havaianas. art i copy genial.

Pau Marquès
(+34) 670 36 79 83

Billoughsby's picture
5091 pencils

Brilliant and I do mean brilliant ads -- in service of a product that foot doctors say destroys your feet over time with lack of adequate support.

Call them the Leni Riefenstahl of shoe ads.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

The sad part is that although they look like they're made from ten cents worth of rigid foam and rubber, they'll probably try to sell them for like $25 or more. But hey, someone has to pay for these ad designers...

Dzsoi's picture
6363 pencils


Guest's picture

nice one

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Very fresh concept. Keep it up.

Dharmesh Padia

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