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Havaianas Sandals: Crank

Havaianas Sandals: Crank
Your rating: None Average: 8.4 (37 votes)

When it come to colors, less is not more. It's just boring.
Havaianas. A Brazilian original since 1962.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra

10 Comments

paumarques's picture 1324 pencils
paumarques | Tue, 2010-06-29 09:01
8

genial! com sempre.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

R3D1N's picture 35 pencils
R3D1N | Tue, 2010-06-29 14:39
10

excelente

bracco's picture 34 pencils
bracco | Tue, 2010-06-29 18:10

boooooring

rajesh_keyaar's picture 234 pencils
rajesh_keyaar | Tue, 2010-06-29 23:31

nice

talkingisfree's picture 1820 pencils
talkingisfree | Wed, 2010-06-30 04:05
2

I'm soooooooo tired of Havaianas. I'm just starting to hate these different executions of the same no idea thing...

Dzsoi's picture 4985 pencils
Dzsoi | Wed, 2010-06-30 04:35

Count me in. Same ads since 1962. When it comes to ads, less is more.

jponino's picture 537 pencils
jponino | Wed, 2010-06-30 04:44

pretty good execution

Aphex's picture 262 pencils
Aphex | Tue, 2010-07-06 12:35

Extraño a Eugenio Mohallem y sus textos ingeniosos para Havaianas:
Imagen: un par de pies de mujer; otro, de hombre. Ambos con las sandalias.
Copy: "Es difícil estar bien vestido cuando estás prácticamente desnudo". Simple, genial, diferente. Lo de ahora con Havaianas es tan aburrido como imaginar que te sirven huevo frito todos los días.

"Si eres buen copy, presiona alt + F4"

deep_tracy's picture 590 pencils
deep_tracy | Thu, 2010-07-08 02:26

wow. visual puns can be cool again.

Guest's picture
Guest | Thu, 2010-09-02 02:24

awesome

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