Havaianas Sandals: Crank

When it come to colors, less is not more. It's just boring.
Havaianas. A Brazilian original since 1962.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Directors: Marcello Serpa, Luiz Sanches, Julio Andery
Copywriter: Sophie Schoenburg
Advertiser's Supervisor: Carla Schmitzberger
Planners: Cintia Gonçalves, Sabrina Guzzon, Amanda Thomaz
Typographer: Jose Roberto Bezerra

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10 comments

paumarques's picture
paumarques
1314 pencils

genial! com sempre.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

R3D1N's picture
R3D1N
35 pencils

excelente

bracco's picture
bracco
34 pencils

boooooring

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

nice

talkingisfree's picture
talkingisfree
2464 pencils

I'm soooooooo tired of Havaianas. I'm just starting to hate these different executions of the same no idea thing...

Dzsoi's picture
Dzsoi
5114 pencils

Count me in. Same ads since 1962. When it comes to ads, less is more.

jponino's picture
jponino
601 pencils

pretty good execution

Aphex's picture
Aphex
264 pencils

Extraño a Eugenio Mohallem y sus textos ingeniosos para Havaianas:
Imagen: un par de pies de mujer; otro, de hombre. Ambos con las sandalias.
Copy: "Es difícil estar bien vestido cuando estás prácticamente desnudo". Simple, genial, diferente. Lo de ahora con Havaianas es tan aburrido como imaginar que te sirven huevo frito todos los días.

"Si eres buen copy, presiona alt + F4"

deep_tracy's picture
deep_tracy
588 pencils

wow. visual puns can be cool again.

Guest's picture
Guest

awesome

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