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Owl

Agency Network: 
Published/Aired: 
October 2009
Description: 

Print advertisment created by BBDO, Brazil for Havaianas, within the category: Fashion.

Dress code. You've cracked it.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Marcos Kotlhar

Comments (18)

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Guest's picture
Guest

the design is good regarding if you consider it as craft it is a beautiful artwork but i think it has a misleading concept and that why i think the design is slightly week

funky_frogii's picture
funky_frogii
Activity Score 2538

have seen something similar before

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

yeah, already done

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

designer pushed it to far

talkingisfree's picture
talkingisfree
Activity Score 2712

Bored of these.

LeeMoh's picture
LeeMoh
Activity Score 424

This is better art.

premc's picture
premc
Activity Score 917

Havaianas ads are always rocking !!

8.5/10

radical

zaina's picture
zaina
Activity Score 85

nothing special

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

I'm struggling with the line on this one.

Emanresu's picture
Emanresu
Activity Score 2148

You're not alone. A few things about the line befuddle me, but I think they may have wanted to used the word unlocked or something else synonymous rather than the word "cracked." For a second I thought of cracked feet and cracked sandals, which is not a positive.

matushacker's picture
matushacker
Activity Score 45

for me it's just illustration, not ad

mrckais's picture
mrckais
Activity Score 417

it's really nice, but as many of you, i've seen a similar one before

mrckais

Guest's picture
Guest

none of you guys hear spell the word "Weak" right!!!!

Guest's picture
Guest

But you used the word 'hear' wrongly too. Right?

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

It leaves me totally indifferent.

Juan Cabral's picture
Juan Cabral
Activity Score 709

I think the layouts are getting better and the headlines worse.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

It is nice, but since Bombay Sapphire used garland by Tord Boontje it doesn't look very fresh...

willy wonka's picture
willy wonka
Activity Score 137

very nice

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