PRESENTSFashion

Havaianas Nest: Silver Bird

Bein stylish is being able to dress up with less.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Marcos Kotlhar

Related videos by Shutterstock

24 comments

Guest's picture
Guest

Superb Art but they are still chappals aren't they?

alexander_bickov's picture
alexander_bickov
3279 pencils

Lovely art

Guest's picture
Guest

Solo son zayonaras con palomitas, jaja.

tirthomitro's picture
tirthomitro
2750 pencils

as usual... tops the art level.
in fact, sets a benchmark as they've done so far.

they showed me a picture & i laughed
dignity has never been photographed

zaina's picture
zaina
85 pencils

i think the design is good as a craft but the concept of the design is week. it has no strong meaning to effect the audience

Guest's picture
Guest

week?

old monk's picture
old monk
23 pencils

its a brilant example of how product design inspire communication.

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice design...

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

gravity's picture
gravity
181 pencils

nice design, bad copy.

Guest's picture
Guest

you're probably not a girl you have no idea how true that copy is so shut up!!! Girls are gonna disagree with u!!!!

talkingisfree's picture
talkingisfree
2585 pencils

It would be beautiful if they did something different now...

LeeMoh's picture
LeeMoh
424 pencils

Copy:
"Dressing up with less" is sometimes stylish and the opposite is not necessarily true.

Art:
Though good, kind of oddly colored.

Else:
Art connotation doesn't labor to align with copy. Where is the "less" in the visual? May be the product itself... mmmmm... cool.

premc's picture
premc
917 pencils

Havaianas ads are always rocking !!

8.5/10

radical

hagemony's picture
hagemony
335 pencils

love the art...

Guest's picture
Guest

AWESOME

Guest's picture
Guest

don't get it...pretty and all but just that, pretty.

then again, I know nothing

Aphex's picture
Aphex
264 pencils

Havaianas = BORED.

Siempre lo mismo. Recuerdo que con Eugenio Mohallem, si bien no estaban full diseño, los textos eran ÚNICOS. Uno de los que más me gustó fue donde la gráfica eran las piernas de una hombre y una mujer sobre un fondo blanco sólo con las sandalias, copy:

"Es difícil estar bien vestido cuando estás prácticamente desnudo".

GENIAL!!

Mohallem, come back!!

"Si eres buen copy, presiona alt + F4"

Guest's picture
Guest

Fantastic look!

silvi's picture
silvi
4172 pencils

Somebody please, translate text to spanish. I don´t understand.

Juan Cabral's picture
Juan Cabral
709 pencils

This is like The Economist. And endless award winning campaign.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

It is nice, but since Bombay Sapphire used girland by Tord Boontje it doesn't look very fresh...

Guest's picture
Guest

bad photoshop hauahuahauha

rolling.stone's picture
rolling.stone
2740 pencils

good art

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

willy wonka's picture
willy wonka
137 pencils

Excellent art!!!!!!!!

Log in or register to post comments