Havaianas Nest: Silver Bird
Bein stylish is being able to dress up with less.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Manu, Fabio Girardi, Rene Corine, Marcos Kotlhar
Comments
Superb Art but they are still chappals aren't they?
Lovely art
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Solo son zayonaras con palomitas, jaja.
as usual... tops the art level.
in fact, sets a benchmark as they've done so far.
i think the design is good as a craft but the concept of the design is week. it has no strong meaning to effect the audience
week?
its a brilant example of how product design inspire communication.
Nice design...
<--------SexInAds-------->
http://sexinads.tumblr.com
nice design, bad copy.
you're probably not a girl you have no idea how true that copy is so shut up!!! Girls are gonna disagree with u!!!!
It would be beautiful if they did something different now...
Copy:
"Dressing up with less" is sometimes stylish and the opposite is not necessarily true.
Art:
Though good, kind of oddly colored.
Else:
Art connotation doesn't labor to align with copy. Where is the "less" in the visual? May be the product itself... mmmmm... cool.
Havaianas ads are always rocking !!
8.5/10
radical
love the art...
AWESOME
don't get it...pretty and all but just that, pretty.
then again, I know nothing
Havaianas = BORED.
Siempre lo mismo. Recuerdo que con Eugenio Mohallem, si bien no estaban full diseño, los textos eran ÚNICOS. Uno de los que más me gustó fue donde la gráfica eran las piernas de una hombre y una mujer sobre un fondo blanco sólo con las sandalias, copy:
"Es difícil estar bien vestido cuando estás prácticamente desnudo".
GENIAL!!
Mohallem, come back!!
"Si eres buen copy, presiona alt + F4"
Fantastic look!
Somebody please, translate text to spanish. I don´t understand.
This is like The Economist. And endless award winning campaign.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
It is nice, but since Bombay Sapphire used girland by Tord Boontje it doesn't look very fresh...
bad photoshop hauahuahauha
good art
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~ Quite obviously, I have gathered no moss ! ~
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