Havaianas Nest: Owl

Dress code. You've cracked it.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Marcos Kotlhar

Related videos by Shutterstock

18 comments

Guest's picture
Guest

the design is good regarding if you consider it as craft it is a beautiful artwork but i think it has a misleading concept and that why i think the design is slightly week

funky_frogii's picture
funky_frogii
2538 pencils

have seen something similar before

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

yeah, already done

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

designer pushed it to far

talkingisfree's picture
talkingisfree
2569 pencils

Bored of these.

LeeMoh's picture
LeeMoh
424 pencils

This is better art.

premc's picture
premc
917 pencils

Havaianas ads are always rocking !!

8.5/10

radical

zaina's picture
zaina
85 pencils

nothing special

kgeiger's picture
kgeiger
7051 pencils

I'm struggling with the line on this one.

Emanresu's picture
Emanresu
2150 pencils

You're not alone. A few things about the line befuddle me, but I think they may have wanted to used the word unlocked or something else synonymous rather than the word "cracked." For a second I thought of cracked feet and cracked sandals, which is not a positive.

matushacker's picture
matushacker
45 pencils

for me it's just illustration, not ad

mrckais's picture
mrckais
415 pencils

it's really nice, but as many of you, i've seen a similar one before

mrckais

Guest's picture
Guest

none of you guys hear spell the word "Weak" right!!!!

Guest's picture
Guest

But you used the word 'hear' wrongly too. Right?

lucdesaulniers's picture
lucdesaulniers
1147 pencils

It leaves me totally indifferent.

Juan Cabral's picture
Juan Cabral
709 pencils

I think the layouts are getting better and the headlines worse.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

It is nice, but since Bombay Sapphire used garland by Tord Boontje it doesn't look very fresh...

willy wonka's picture
willy wonka
137 pencils

very nice

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments