PRESENTSFashion

Havaianas Nest: Golden bird

In NYC they say it's the latest fashion in Paris.
In Paris they say it's the latest fashion in NYC.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Marcos Kotlhar

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10 comments

zaina's picture
zaina
85 pencils

i think the design is good as a craft but the concept of the design is week. it has no strong meaning to effect the audience

mikeelrapido's picture
mikeelrapido
1929 pencils

Why concept is bad? It's 100% from Havai..

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zaina's picture
zaina
85 pencils

by that i mean sure i agree that the design is beautiful art, attractive and eye caching but what make it unique. i've seen something similar before, there is nothing new , although i agree it is very beautiful art

ibeg2differ's picture
ibeg2differ
420 pencils

The beautiful lines and the design compensate for the lack of a real concept.

Guest's picture
Guest

very similar to one of habitat lighting~~

LeeMoh's picture
LeeMoh
424 pencils

This is better copy.

premc's picture
premc
917 pencils

Havaianas ads are always rocking !!

8.5/10

radical

opposite of u's picture
opposite of u
301 pencils

well, u won't beat Your NY comrades, that's for sure....

silvi's picture
silvi
4172 pencils

In this case, the pieces doesn´t need a copy at all. Image sells.

JK35's picture
JK35
86 pencils

Another Art Director jacking off. I like it though, I admit I am a design whore.
Way to spooge one past the client.

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