Havaianas Nest: Golden bird
In NYC they say it's the latest fashion in Paris.
In Paris they say it's the latest fashion in NYC.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Marcos Kotlhar
10 Comments
i think the design is good as a craft but the concept of the design is week. it has no strong meaning to effect the audience
Why concept is bad? It's 100% from Havai..
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by that i mean sure i agree that the design is beautiful art, attractive and eye caching but what make it unique. i've seen something similar before, there is nothing new , although i agree it is very beautiful art
The beautiful lines and the design compensate for the lack of a real concept.
very similar to one of habitat lighting~~
This is better copy.
Havaianas ads are always rocking !!
8.5/10
radical
well, u won't beat Your NY comrades, that's for sure....
In this case, the pieces doesn´t need a copy at all. Image sells.
Another Art Director jacking off. I like it though, I admit I am a design whore.
Way to spooge one past the client.