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Havaianas: Many colours
Many colours. Or many shades of grey, if you are colour blind.
Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
Published: April 2008
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AWESOME
As always, beautiful art direction... clever and funny copies as well.
me gusta la redaccion de las cinco piezas.
[ http://eltubedeyou.blogspot.com ]
beautiful art direction, but colorblind people don't see everything as gray.
JASPER JONES.....
http://english.mart.trento.it/UploadImgs/1386_Jasper_Johns___Figure_8....
Jasper Jones...so?
Pedro Paes
www.labomboneracriativa.blogspot.com
many copies that have nothing to do with anything. some are cute, but this particular one is very boring. many ads in which the flip-flops can be (mis)taken for a lot of other things. they may look good, but, seriously, do you never get bored of this?
btw: complete color blindness or "monochromacy" is VERY rare. almost as rare as an inspired ad.
Oh really?
That's why it's a joke.
Some people on this board need to loosen up.
Noooooooooo shit
Did you know that Red Bull doesn't *ACTUALLY* give you wings??
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Woah! Marla seems like you've had a rough day :D
this is a site to see work.. not for just -ve comments...
lot of frustrated ppl here... im not saying its the best piece ive seen ever.. but its not bad...
so what if its frigging jasper jones or johns... does it reely matter?.. the ad works anyways...
advertising never claimed to be art.. its always been a borrowed art
too much angst in this forum...guys loosen up..give credit whr its due...
Hate the haters!!!
Blind people don't see everything in Grey? That comment reminds me of people who watch films and say well that wouldn't happen. Don't be so bloody anal. Eye catching and the copy is ace. Spot on people
color blind people don't see things in grey. dude, really bad copy...again. i know i keep saying it, but they really need help.
this is a site to show outstanding ads, not just advertising that works. there are a billion deadly boring ads out there that "work". that's not the point. no one said this is not "eye catching". yes, art direction is great, no matter how borrowed. but that doesn't change the fact that havaianas has been making the exact same kind of ads for quite a long time now. and i'm sorry but this copy here is plain boring, while pretending to be witty. which is a lot worse than being inaccurate.
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