Havaianas: Many colours

Many colours. Or many shades of grey, if you are colour blind.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon

April 2008


hcook5150's picture
229 pencils


nemesis's picture
765 pencils

As always, beautiful art direction... clever and funny copies as well.

robottttrockkkk's picture
814 pencils

me gusta la redaccion de las cinco piezas.

[ http://eltubedeyou.blogspot.com ]

nice gaijin's picture
nice gaijin
815 pencils

beautiful art direction, but colorblind people don't see everything as gray.

Lip's picture
234 pencils

Jasper Jones...so?

Pedro Paes

marlaa's picture
60 pencils

many copies that have nothing to do with anything. some are cute, but this particular one is very boring. many ads in which the flip-flops can be (mis)taken for a lot of other things. they may look good, but, seriously, do you never get bored of this?

btw: complete color blindness or "monochromacy" is VERY rare. almost as rare as an inspired ad.

ChuckNorris's picture
834 pencils

Oh really?

That's why it's a joke.

Some people on this board need to loosen up.

rebelscum's picture
2110 pencils

Noooooooooo shit

Did you know that Red Bull doesn't *ACTUALLY* give you wings??


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

Get-a-Fix's picture
351 pencils

Woah! Marla seems like you've had a rough day :D

Guest commenter's picture
Guest commenter

this is a site to see work.. not for just -ve comments...
lot of frustrated ppl here... im not saying its the best piece ive seen ever.. but its not bad...

so what if its frigging jasper jones or johns... does it reely matter?.. the ad works anyways...
advertising never claimed to be art.. its always been a borrowed art

too much angst in this forum...guys loosen up..give credit whr its due...

Hate the haters!!!

finbar01's picture
14 pencils

Blind people don't see everything in Grey? That comment reminds me of people who watch films and say well that wouldn't happen. Don't be so bloody anal. Eye catching and the copy is ace. Spot on people

blueturtles's picture
239 pencils

color blind people don't see things in grey. dude, really bad copy...again. i know i keep saying it, but they really need help.

marlaa's picture
60 pencils

this is a site to show outstanding ads, not just advertising that works. there are a billion deadly boring ads out there that "work". that's not the point. no one said this is not "eye catching". yes, art direction is great, no matter how borrowed. but that doesn't change the fact that havaianas has been making the exact same kind of ads for quite a long time now. and i'm sorry but this copy here is plain boring, while pretending to be witty. which is a lot worse than being inaccurate.

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