PRESENTSFashion

Havaianas: Big Bang, Purple

Now you'll see a happier world, even when your head is hanging low.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

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12 comments

JACKIE CHAN's picture
JACKIE CHAN
40 pencils

BUEN TRABAJO MARCELO SIGUE ASI

FarFromFlorida's picture
FarFromFlorida
104 pencils

useless and absolutely no idea. Go to some design-forum if you want praise, because there is no good advertising in this campaign what so ever. Just design, and no clever communication.

By the way - why are we seeing the same execution 6 times (only with some minor change in headline). Boring.

picopalqlea's picture
picopalqlea
999 pencils

y sugui picao!!!!

ramosraf's picture
ramosraf
115 pencils

chupa

R. Rinaldi's picture
R. Rinaldi
686 pencils

Lollipop

R. Rinaldi's picture
R. Rinaldi
686 pencils

Yawn.

artist.yesha's picture
artist.yesha
16 pencils

for a campiagn thre should be some story. or a relation thatis continuing

getconnected2001's picture
getconnected2001
989 pencils

liked the copy. refreshing art!

FarFromFlorida's picture
FarFromFlorida
104 pencils

What copy? it doesn't make sense at all. I mean, it's just some strange pathetic lie, trying to be poetic, but all it does, is absolutely nothing.

Simply bad.

Writer's picture
Writer
129 pencils

WTF??

caju's picture
caju
123 pencils

Si esta pieza no fuera de Almap, ni de Havaianas, tendría tantos aplausos?
Son 6 avisos idénticos. que están bonitos pero tampoco. Creo que hay que tener un poco más de criterio.

dcgroppo's picture
dcgroppo
239 pencils

Everything just because is Marcello Serpa... c'mon, is the same thing as always and now with bad text.

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