Advertisement

Big Bang, Lime

Agency: 
Published/Aired: 
January 2008
Description: 

Advertising Agency AlmapBBDO, São Paulo, Brazil

The hippies saw many colors too. The difference is now you don’t have to take anything.

Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi

Comments (10)

Log in or register to post comments

Highest Rated

kergu's picture
kergu
Activity Score 6795

ok this copy is a little more closer

JACKIE CHAN's picture
JACKIE CHAN
Activity Score 40

BUEN TRABAJO MARCELO SIGUE ASI

ramosraf's picture
ramosraf
Activity Score 115

é o teu namorado o quê?

matita's picture
matita
Activity Score 488

Fantastic copy.

theanc's picture
theanc
Activity Score 2783

I disagree. The copy is average. The visual is the reason for the impact. But the ammount of almost identical visuals with average lines made it a very boring campaign (if it's a campaign at all).

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Nice copy. Boring series.

getconnected2001's picture
getconnected2001
Activity Score 987

Brilliant art, different copies....wow!

Alistair C.'s picture
Alistair C.
Activity Score 692

ahh, the hippies line is too obvious. don't like it, but i dig the rainbow one.

FarFromFlorida's picture
FarFromFlorida
Activity Score 104

If this as much as gets shortlisted in Cannes, I swear to God, I'll burn down the festival palais!

And the copy?! It just tries to be funny in some average heh-heh-heh way. I mean at leat it could be intelligent, which this is far from.

All in all a poor, but indeed a hyped, campaign.

dcgroppo's picture
dcgroppo
Activity Score 239

Everything just because is Marcello Serpa... c'mon, is the same thing as always and now with bad text.

kergu's picture
kergu
Activity Score 6795

ok this copy is a little more closer

Advertisement