Havaianas: Big Bang, Lime

The hippies saw many colors too. The difference is now you don’t have to take anything.

Advertising Agency AlmapBBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Directors: Danilo Boer, Marcos Kotlhar
Copywriter: Tales Bahu
Illustrator: Gelmi
Published: January 2008

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10 comments

JACKIE CHAN's picture
JACKIE CHAN
40 pencils

BUEN TRABAJO MARCELO SIGUE ASI

ramosraf's picture
ramosraf
115 pencils

é o teu namorado o quê?

matita's picture
matita
488 pencils

Fantastic copy.

theanc's picture
theanc
2778 pencils

I disagree. The copy is average. The visual is the reason for the impact. But the ammount of almost identical visuals with average lines made it a very boring campaign (if it's a campaign at all).

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R. Rinaldi's picture
R. Rinaldi
686 pencils

Nice copy. Boring series.

getconnected2001's picture
getconnected2001
989 pencils

Brilliant art, different copies....wow!

Alistair C.'s picture
Alistair C.
692 pencils

ahh, the hippies line is too obvious. don't like it, but i dig the rainbow one.

FarFromFlorida's picture
FarFromFlorida
104 pencils

If this as much as gets shortlisted in Cannes, I swear to God, I'll burn down the festival palais!

And the copy?! It just tries to be funny in some average heh-heh-heh way. I mean at leat it could be intelligent, which this is far from.

All in all a poor, but indeed a hyped, campaign.

dcgroppo's picture
dcgroppo
239 pencils

Everything just because is Marcello Serpa... c'mon, is the same thing as always and now with bad text.

kergu's picture
kergu
6785 pencils

ok this copy is a little more closer

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