Advertising Agency: Latge Associes, Toulouse, France
Creative Director: Pierre-yves Demarcq
Art Directors: Pierre-yves Demarcq
Copywriter: Pierre-yves Demarcq
Published: February 2007
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14 Comments
Bad art direction. Funny visual.
hm, interesting: will u really have this foot size after climbing?
rather smiling, but agree that art direction could be better.
I believe those are supposed to be skiis, for the ski hill.
Copy can be better also.
the website could be with the signature..
and without the dot in the end...
the art direction sucks..
but the idea is good
I think they meant "The quickest way from home to the mountain". It' OK. Not great, but OK.
to me, it looks kind of forced..
* it's not how good you are. it's how good you want it to be *
?? what is this??? stupid ad, no climbing makes your foot longer????
IDIOT!
For those of you who live in places without snow (lucky you!), they're talking about a ski hill.
yes, my friend. no climbing makes your foot longer.
and no thinking makes your comments funnier.
Kind of forced and the shadow looks funny…
Can better interms of copy and art execution.
what is important is they try
(my Life Is Design & Design Is my LIFE)
Old fashion ad!