Comments (31)

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Calibarak's picture
Activity Score 302


Davosk's picture
Activity Score 4815

I like the art direction, I'm just not sure of the idea yet.

benedict007's picture
Activity Score 9

「中英快譯」 means quick translation between chinese and english, I think that's the idea.

I think "ALL (全)" is the best in the series.

Jurgis's picture
Activity Score 2

I want to have joeBK's children.

TRICKY's picture
Activity Score 3954

why all the hate in this room?

The man who stops advertising to save money is like the man who stops the clock to save time

wearmysocks's picture
Activity Score 1085

I see what you did there! haha!

Energizer Bunny arrested, charged with battery.

TRICKY's picture
Activity Score 3954


The man who stops advertising to save money is like the man who stops the clock to save time

Pretentious_and_Bitter's picture
Activity Score 10

Was JoeBK involved in this campaign? Why the harsh words? That being said, I think this campaign is effective, simple and tells me precisely what this product does.

Salet's picture
Activity Score 288

Exactly. I like the piece, but I don't think "So?" calls for an onslaught of broken insults.

gmint7's picture
Activity Score 2683


maybe he meant someone else in other forum..
i've seen some harsh insult around tho.. i totally agree with him

oh, and i LOVE this!


Jet Lee's picture
Jet Lee
Activity Score 127

Agree. The worst insult I've seen was 'I want to puke in the Art Director's mouth'. But why? Ok, the ad can be really bad but why have to insult so badly?
Great pieces btw, 'Horse' is my favourite.

louis119david's picture
Activity Score 30

This is a totally oriental-culture based masterpiece. If the Cannes Lion is held in China, this would win at least a Gold Lion. But unfortunately, it would never be.

So, I do really appreciate this work. People who work in the occident would never imagine how fabulous this is, or how much inspiration and hard work it would take. Anyway, this should be something appreciated within our own culture...

That's all.

gmint7's picture
Activity Score 2683

Mao would love this.


jingwei's picture
Activity Score 150

This IS fabulous, but I have to say this is th weakest of the series, since it looks like a korean character at first sight. I'd say "ALL" would be first on my list and "HORSE" would rank second. This is great work, I hope it at leasts wins something somewhere.

Ron Jeremy's picture
Ron Jeremy
Activity Score 92

Can someone explain the idea for us non-orientals please?

whitespace's picture
Activity Score 1953

The Chinese character is 'hate', literally. This ad uses English letters to make up the Chinese character, hence the quick translation.

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
Activity Score 250

'English letters'?
You made my day.

bbchinho's picture
Activity Score 10

it's 恨 translated to english "Hate"
the execution here is not as good as "ALL" i think.

kanja's picture
Activity Score 100

JoeBK shut the fuck up....
let people comment, they have their right to comment what they want.
you only can just ignore it...

kanja's picture
Activity Score 100

and dont simply ask ppl to fuck ur mom...

smudge23's picture
Activity Score 171

You people shouldn't take insults so personally. I think they spice up these yawn factor nine notice boards.

credosian's picture
Activity Score 273

i like the campaign.

two thumbs up brother.

nice ones.

Be awesome :)

Will Young's picture
Will Young
Activity Score 20

good idea,but the execution should in many

debu purkayastha's picture
debu purkayastha
Activity Score 84

whats happening here?

i "hate"....

emailer's picture
Activity Score 69

nice ideia. good Art direction

popdod's picture
Activity Score 18

Briliant idea.

arthritic account director's picture
arthritic accou...
Activity Score 6

Generic strat

db's picture
Activity Score 44

------------------------i'm separation lin

EddieZhao210004's picture
Activity Score 68

Hate? Why not "Love"?

EddieZhao210004's picture
Activity Score 68

Briliant! Good job, DDB Hong Kong!
BTW, I think it's not easy to understand for most Chinese.

aloninet's picture
Activity Score 2