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Cow

Agency: 
Published/Aired: 
April 2010
Description: 

Upwords
The game of changing letters to bring up new words
Hasbro

Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directora: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directora: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa

Comments (8)

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Highest Rated

ludantmor's picture
ludantmor
Activity Score 10

So nice

Guest's picture
Guest

Very cool. It captures attention quickly enough to buy the few extra seconds it will take for the consumer to understand. Well done!

Guest's picture
Guest

good job.

Hibon's picture
Hibon
Activity Score 3736

Yes it captures attention but that's all... little boring.

Simple ideas are the best !

Shawali's picture
Shawali
Activity Score 8442

I hate it when everyone gets it but me!!!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I got the other one easily, but this one leaves me scratching my head. You're not alone.

control C's picture
control C
Activity Score 108

the game consists on changing letters to create other words... toy, boy, boa, box, bow, cow...

Guest's picture
Guest

Cow, Bow, Box, Boa, Boy, Toy! haha these are fun!

ludantmor's picture
ludantmor
Activity Score 10

So nice

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