Upwords
The game of changing letters to bring up new words
Hasbro
Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directora: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directora: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
8 Comments
Very cool. It captures attention quickly enough to buy the few extra seconds it will take for the consumer to understand. Well done!
good job.
Yes it captures attention but that's all... little boring.
Simple ideas are the best !
I hate it when everyone gets it but me!!!
I got the other one easily, but this one leaves me scratching my head. You're not alone.
the game consists on changing letters to create other words... toy, boy, boa, box, bow, cow...
Cow, Bow, Box, Boa, Boy, Toy! haha these are fun!
So nice