Hasbro Upwords: Cow

Upwords
The game of changing letters to bring up new words
Hasbro

Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directora: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directora: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa

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8 comments

Guest's picture
Guest

Very cool. It captures attention quickly enough to buy the few extra seconds it will take for the consumer to understand. Well done!

Guest's picture
Guest

good job.

Hibon's picture
Hibon
3731 pencils

Yes it captures attention but that's all... little boring.

Simple ideas are the best !

Shawali's picture
Shawali
8325 pencils

I hate it when everyone gets it but me!!!

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

thedesignaddict's picture
thedesignaddict
5202 pencils

I got the other one easily, but this one leaves me scratching my head. You're not alone.

control C's picture
control C
108 pencils

the game consists on changing letters to create other words... toy, boy, boa, box, bow, cow...

Guest's picture
Guest

Cow, Bow, Box, Boa, Boy, Toy! haha these are fun!

ludantmor's picture
ludantmor
10 pencils

So nice

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