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Cat

Agency: 
Published/Aired: 
April 2010
Description: 

Upwords
The game of changing letters to bring up new words
Hasbro

Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directora: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directora: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa

Comments (23)

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Highest Rated

sang's picture
sang
Activity Score 53

AWESOME!

black or white

Geimima's picture
Geimima
Activity Score 824

Hahahaha.. funny. so so much fun..

life is a playground

tirthomitro's picture
tirthomitro
Activity Score 2758

LOL!!!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
atb2005
Activity Score 13561

Viewing these recent absolutely wonderful campaigns from Grey, Mexico is like a breath of fresh air.

dsklan's picture
dsklan
Activity Score 1926

yes, funny;)

john doe's picture
john doe
Activity Score 1571

catfatbatrat... took me a while to get it.
but it is fantastic. adorable art direction. congrats!

shitmonk's picture
shitmonk
Activity Score 465

ty, never seen upwords, just heard about it, nice to have someone decoding the idea.

Dzsoi's picture
Dzsoi
Activity Score 8135

Cute image, simple idea... it could be effective in selling the game!

Guest's picture
Guest

super

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Very good idea. The product premise is clearly conveyed in the creative. Entertaining and memorable.

whatthefudge's picture
whatthefudge
Activity Score 1266

Haha, frickin' good idea! Poooor kitteh!

Guest's picture
Guest

strange, a campaign made in Mexico where people speak in spanish, but the ad works only in english. Smell like fake spirit.

R U serious's picture
R U serious
Activity Score 416

Love the art

Say my name, say my name...

peterwbauman's picture
peterwbauman
Activity Score 107

i like it
it makes you think

ninoy2k's picture
ninoy2k
Activity Score 4

Yes very good, but only works in english and comes from a non english speaker country. Seems fake.

romanbarrera's picture
romanbarrera
Activity Score 6

There are spanish versions too, made for mexican market

ElCaza89's picture
ElCaza89
Activity Score 323

haha...really liked the campaign

Guest's picture
Guest

¡¡Buenísimo!!

Qué importa el idioma cuando la idea es brillante. Esos son mis niños!! :D

Guest's picture
Guest

gud art

icyheart81's picture
icyheart81
Activity Score 50

Lovely!

hufflepoff's picture
hufflepoff
Activity Score 430

Great ad!

monsieurange's picture
monsieurange
Activity Score 520

Nice ad but is similar to something that scrabble has done yet.

Camiwonka's picture
Camiwonka
Activity Score 148

hahaha funny! I love the kitten

sang's picture
sang
Activity Score 53

AWESOME!

black or white

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