Upwords
The game of changing letters to bring up new words
Hasbro
Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directora: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directora: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa
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23 Comments
Hahahaha.. funny. so so much fun..
life is a playground
LOL!!!
they showed me a picture & i laughed
dignity has never been photographed
Viewing these recent absolutely wonderful campaigns from Grey, Mexico is like a breath of fresh air.
yes, funny;)
catfatbatrat... took me a while to get it.
but it is fantastic. adorable art direction. congrats!
ty, never seen upwords, just heard about it, nice to have someone decoding the idea.
Cute image, simple idea... it could be effective in selling the game!
super
Very good idea. The product premise is clearly conveyed in the creative. Entertaining and memorable.
Haha, frickin' good idea! Poooor kitteh!
strange, a campaign made in Mexico where people speak in spanish, but the ad works only in english. Smell like fake spirit.
Love the art
Say my name, say my name...
i like it
it makes you think
Yes very good, but only works in english and comes from a non english speaker country. Seems fake.
There are spanish versions too, made for mexican market
haha...really liked the campaign
http://unbarquito.com/
¡¡Buenísimo!!
Qué importa el idioma cuando la idea es brillante. Esos son mis niños!! :D
gud art
Lovely!
Great ad!
Nice ad but is similar to something that scrabble has done yet.
hahaha funny! I love the kitten
AWESOME!
black or white