Hasbro Upwords: Cat

Upwords
The game of changing letters to bring up new words
Hasbro

Advertising Agency: Grey group, Mexico
Executive Creative Directors: Emilio Solis, Edgar Verne, Joanna Lopez
Creative Directora: Hugo Muñoz, Román Barrera
Head of Art: Hugo Muñoz
Art Directora: Christian Valderrama, Juan Pablo Torres
Copywriters: Sergio Fernández Villaescusa

23 comments

Geimima's picture
Geimima
815 pencils

Hahahaha.. funny. so so much fun..

life is a playground

tirthomitro's picture
tirthomitro
2764 pencils

LOL!!!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
atb2005
13567 pencils

Viewing these recent absolutely wonderful campaigns from Grey, Mexico is like a breath of fresh air.

dsklan's picture
dsklan
1927 pencils

yes, funny;)

john doe's picture
john doe
1571 pencils

catfatbatrat... took me a while to get it.
but it is fantastic. adorable art direction. congrats!

checkhill's picture
checkhill
465 pencils

ty, never seen upwords, just heard about it, nice to have someone decoding the idea.

Dzsoi's picture
Dzsoi
6374 pencils

Cute image, simple idea... it could be effective in selling the game!

Guest's picture
Guest

super

thedesignaddict's picture
thedesignaddict
5415 pencils

Very good idea. The product premise is clearly conveyed in the creative. Entertaining and memorable.

whatthefudge's picture
whatthefudge
1268 pencils

Haha, frickin' good idea! Poooor kitteh!

Guest's picture
Guest

strange, a campaign made in Mexico where people speak in spanish, but the ad works only in english. Smell like fake spirit.

R U serious's picture
R U serious
408 pencils

Love the art

Say my name, say my name...

peterwbauman's picture
peterwbauman
107 pencils

i like it
it makes you think

ninoy2k's picture
ninoy2k
4 pencils

Yes very good, but only works in english and comes from a non english speaker country. Seems fake.

romanbarrera's picture
romanbarrera
6 pencils

There are spanish versions too, made for mexican market

ElCaza89's picture
ElCaza89
323 pencils

haha...really liked the campaign

Guest's picture
Guest

¡¡Buenísimo!!

Qué importa el idioma cuando la idea es brillante. Esos son mis niños!! :D

Guest's picture
Guest

gud art

icyheart81's picture
icyheart81
50 pencils

Lovely!

hufflepoff's picture
hufflepoff
430 pencils

Great ad!

monsieurange's picture
monsieurange
520 pencils

Nice ad but is similar to something that scrabble has done yet.

Camiwonka's picture
Camiwonka
148 pencils

hahaha funny! I love the kitten

sang's picture
sang
55 pencils

AWESOME!

black or white

Log in or register to post comments