Hasbro / Risk: Battle, Campagne de France

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Copywriter: Pierre-Antoine Dupin
Art Director: Frédéric Lahache
Agency Producer: Justine Bruneau
Account Supervisora: Marie-Laure Dangeon, Florentine Baron, Julie Garguillo
Advertiser's Supervisors: Christine Pagani, Sylvaine Gomez
Retouche: BePong
3D Artist: Damien Lemercier

October 2013

1 comment

danielchapman's picture
292 pencils

So close but sooo far. I really wish these guys used the scale of a board game to their advantage. Putting a pizza box in there is convoluted.

If we were inside the game, and the imagination or spirit of the players battling each other, then this art takes a stronger meaning. The joke, as I said in the other post would be that this is happening on a kitchen table, which means using scale and perspective would be a clever way to reveal that. Maybe there's a clock on the wall, in the sky?

Nice try guys.

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