Hasbro Risk: Battle, Campagne de France

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Copywriter: Pierre-Antoine Dupin
Art Director: Frédéric Lahache
Agency Producer: Justine Bruneau
Account Supervisora: Marie-Laure Dangeon, Florentine Baron, Julie Garguillo
Advertiser's Supervisors: Christine Pagani, Sylvaine Gomez
Retouche: BePong
3D Artist: Damien Lemercier

1 comment

danielchapman's picture
292 pencils

So close but sooo far. I really wish these guys used the scale of a board game to their advantage. Putting a pizza box in there is convoluted.

If we were inside the game, and the imagination or spirit of the players battling each other, then this art takes a stronger meaning. The joke, as I said in the other post would be that this is happening on a kitchen table, which means using scale and perspective would be a clever way to reveal that. Maybe there's a clock on the wall, in the sky?

Nice try guys.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments