Hasbro Puzzle: Hitchhiking

How persistent are you?

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Directors: Paul Kreitmann, Jenna Haugmard
Copywriter: Alexis Benoit

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4 comments

gadgets's picture
gadgets
1063 pencils

Good!

zaheenkb's picture
zaheenkb
56 pencils

This one is still a bit unclear for me. As I understand, the idea says that the more persistent you are the higher levels of difficulty you will achieve/choose. But how does that relate to Hitchiking?

I mean, for Dog training it is simply clear, even so for Pirating. And a bit so for Chasing.

But in Hitchiking does it mean that the person is facing more difficult choices to lend a ride to?

Can you please share what you understand of this campaign?

Zaheen

Meow Me's picture
Meow Me
62 pencils

i wud prefer the one with dog or pirate, this is somehow confusing

dthlb72's picture
dthlb72
545 pencils

the hotter you are, the easier you get pick up.

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