Hasbro Play-Doh: It starts with...

It starts with Play-doh

Advertising Agency: In-Mind, Copenhagen, Denmark
Creative Director: Jesper Bräuner
Art Director: Jesper Bräuner
Copywriter: Michael Rud
Published: June 2011

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14 comments

morse's picture
morse
15671 pencils

Good idea, but poor art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture
Hadrons
5743 pencils

great idea - remember target audience: parents for toddlers-first grader, aim: encourage buying Play-Doh.
I do agree with morse that the art is too childish, and not as professional as could be.
5* it is.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
26994 pencils

Why a chair?????

logic's picture
logic
43 pencils

Reminds me of lego ads, which are way better... http://adsoftheworld.com/media/print/lego_seventies

kalpesh78's picture
kalpesh78
2580 pencils

@ kleenex. if not chair then what?

I think its a great idea executed pretty well. agree could have been executed better but i still like it.

ideas....30 minutes nahi toh free.

Billoughsby's picture
Billoughsby
5091 pencils

Like this pretty well. The red shape at the bottom does nothing good for it overall.

(As far as "Why a chair?" -- I think a wad of Play Doh looks much closer to the shape of that iconic chair than to the shape of a skyscraper or helicopter or book. It allows an unforced progression, in other words.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5498 pencils

+ub

Will Think for Salary

sergeo_syd's picture
sergeo_syd
603 pencils

Great idea; works on parents.

http://edictive.com - Film Production Management

NicoCiego's picture
NicoCiego
1035 pencils

I know some of us are reminded of the Lego print ads. But, I think this idea is also the universal truth of the brand (Play-doh), and it works for me.

clearsky1989's picture
clearsky1989
429 pencils

i too want to play with play doh

Roger Keynes's picture
Roger Keynes
5498 pencils

Lose the body copy.
Cut the headline.
All yellow background.
Empty Play Doh container bottom right.
Post it note - Cannes.

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

+ub ub ub ub ub ub ub ub ub ub

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
5743 pencils

what ever he said and then some

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

marano's picture
marano
348 pencils

Not sure I understand why a chair was chosen for this. I like the concept but maybe a different object. One that better denotes intelligence? Maybe I'm missing something.

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