Advertisement

Comments (14)

Log in or register to post comments

Highest Rated

marano's picture
marano
Activity Score 348

Not sure I understand why a chair was chosen for this. I like the concept but maybe a different object. One that better denotes intelligence? Maybe I'm missing something.

morse's picture
morse
Activity Score 17364

Good idea, but poor art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture
Hadrons
Activity Score 6017

great idea - remember target audience: parents for toddlers-first grader, aim: encourage buying Play-Doh.
I do agree with morse that the art is too childish, and not as professional as could be.
5* it is.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 43337

Why a chair?????

logic's picture
logic
Activity Score 43

Reminds me of lego ads, which are way better... http://adsoftheworld.com/media/print/lego_seventies

kalpesh78's picture
kalpesh78
Activity Score 2578

@ kleenex. if not chair then what?

I think its a great idea executed pretty well. agree could have been executed better but i still like it.

ideas....30 minutes nahi toh free.

Billoughsby's picture
Billoughsby
Activity Score 5144

Like this pretty well. The red shape at the bottom does nothing good for it overall.

(As far as "Why a chair?" -- I think a wad of Play Doh looks much closer to the shape of that iconic chair than to the shape of a skyscraper or helicopter or book. It allows an unforced progression, in other words.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
Activity Score 5498

+ub

The Jobless Writer
Will Think for Salary

sergeo_syd's picture
sergeo_syd
Activity Score 595

Great idea; works on parents.

http://edictive.com - Film Production Management

NicoCiego's picture
NicoCiego
Activity Score 1033

I know some of us are reminded of the Lego print ads. But, I think this idea is also the universal truth of the brand (Play-doh), and it works for me.

clearsky1989's picture
clearsky1989
Activity Score 429

i too want to play with play doh

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Lose the body copy.
Cut the headline.
All yellow background.
Empty Play Doh container bottom right.
Post it note - Cannes.

The Jobless Writer
Will Think for Salary

Billoughsby's picture
Billoughsby
Activity Score 5144

+ub ub ub ub ub ub ub ub ub ub

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
Activity Score 6017

what ever he said and then some

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

marano's picture
marano
Activity Score 348

Not sure I understand why a chair was chosen for this. I like the concept but maybe a different object. One that better denotes intelligence? Maybe I'm missing something.

Advertisement