14 comments

morse's picture
11501 pencils
morseThursday, January 5, 2012 - 10:26

Good idea, but poor art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture
5644 pencils
HadronsThursday, January 5, 2012 - 12:07

great idea - remember target audience: parents for toddlers-first grader, aim: encourage buying Play-Doh.
I do agree with morse that the art is too childish, and not as professional as could be.
5* it is.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
15900 pencils
kleenexThursday, January 5, 2012 - 12:38

Why a chair?????

logic's picture
43 pencils
logicThursday, January 5, 2012 - 14:43

Reminds me of lego ads, which are way better... http://adsoftheworld.com/media/print/lego_seventies

kalpesh78's picture
2525 pencils
kalpesh78Thursday, January 5, 2012 - 14:55

@ kleenex. if not chair then what?

I think its a great idea executed pretty well. agree could have been executed better but i still like it.

ideas....30 minutes nahi toh free.

Billoughsby's picture
5103 pencils
BilloughsbyThursday, January 5, 2012 - 15:36

Like this pretty well. The red shape at the bottom does nothing good for it overall.

(As far as "Why a chair?" -- I think a wad of Play Doh looks much closer to the shape of that iconic chair than to the shape of a skyscraper or helicopter or book. It allows an unforced progression, in other words.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
5405 pencils
Roger KeynesThursday, January 5, 2012 - 16:33

+ub

Will Think for Salary

sergeo_syd's picture
594 pencils
sergeo_sydThursday, January 5, 2012 - 18:16

Great idea; works on parents.

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NicoCiego's picture
953 pencils
NicoCiegoFriday, January 6, 2012 - 03:31

I know some of us are reminded of the Lego print ads. But, I think this idea is also the universal truth of the brand (Play-doh), and it works for me.

clearsky1989's picture
413 pencils
clearsky1989Friday, January 6, 2012 - 05:23

i too want to play with play doh

Roger Keynes's picture
5405 pencils
Roger KeynesFriday, January 6, 2012 - 06:45

Lose the body copy.
Cut the headline.
All yellow background.
Empty Play Doh container bottom right.
Post it note - Cannes.

Will Think for Salary

Billoughsby's picture
5103 pencils
BilloughsbyFriday, January 6, 2012 - 09:47

+ub ub ub ub ub ub ub ub ub ub

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
5644 pencils
HadronsSunday, January 8, 2012 - 09:44

what ever he said and then some

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

marano's picture
358 pencils
maranoSaturday, February 4, 2012 - 23:37

Not sure I understand why a chair was chosen for this. I like the concept but maybe a different object. One that better denotes intelligence? Maybe I'm missing something.