16 comments

Mecajet's picture
Mecajet
116 pencils

I think there's a translation problem here that makes these lines clunky.

kgeiger's picture
kgeiger
7102 pencils

parola

philipER's picture
philipER

NICE!!!

Bink's picture
Bink

These ads are horrible man, come on. Poor idea, ugly type, bad art direction.

e's picture
e

i'm with you. they're all AWFUL.

blacksmurf's picture
blacksmurf

the point is: are the visuals illustrations from the magic cards set?
or are them illustrations "ad hoc" for the campaign?

if it is the first point, poor adv. There is a visual from the product and a confused head (poor lettering, www.dafont.com?)
if it is an illustration "ad hoc", then many compliments for the art direction. (i doubt about it)
regards.

agiscu's picture
agiscu

i think it's really nice!

LINK's picture
LINK

WOW!

Guest's picture
Guest

not good no.

Frane Rectal's picture
Frane Rectal

thwack my teet! this is awful... but i think MAGIC card freaks like this cheesy style...

meetmadman's picture
meetmadman
30 pencils

this is great art ... and so so ad he he he ...

but still i like it

Guest's picture
Guest

i think, just using a font like cocaine sans downloaded from dafont.com doesn't make cool art

Albondiga's picture
Albondiga
96 pencils

C'mon it's now where near as bad as most people are saying. Remember that it's for a childrens magic card game.

It works.

Ron Jeremy's picture
Ron Jeremy
92 pencils

I agree. I hate to say bad things about people's work but these aren't up to scratch. Poor writing and ho-hum art direction.

Lilyce's picture
Lilyce

Mitico Ric!

Guest commenter's picture
Guest commenter

Well, I'm a Magic player, so yes, it's art from the game, and I'm and advertising student, so yes HORRIBLE BODYCOPY. I have no clue what Wizards was doing when they gave the OK to print this rubbish. Sure, the arts are awesome, and it drags people in, but without good copy, it just pushes them back out. I hope they choose to do better next time, because I'm quite disappointed. Good art doesn't make a good ad! The copy has to compliment it. If I were to rate the 3 from best to worst, I'd have to say this is their best one, making the most sense in the copy, It almost worked, then, would have to be the warrior guy, seeing how it made less sense, but it was at least readable, and the worst is the fiery one. Literally I think they said screw it, it looks AWESOME, they won't even want to read it. Bad marketing =.=''

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