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Hitchhiking

Agency Network: 
Published/Aired: 
June 2012
Description: 

Print advertisment created by DDB, France for Hasbro, within the category: Gaming.

How persistent are you?

Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Directors: Paul Kreitmann, Jenna Haugmard
Copywriter: Alexis Benoit

Comments (4)

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gadgets's picture
gadgets
Activity Score 1063

Good!

zaheenkb's picture
zaheenkb
Activity Score 69

This one is still a bit unclear for me. As I understand, the idea says that the more persistent you are the higher levels of difficulty you will achieve/choose. But how does that relate to Hitchiking?

I mean, for Dog training it is simply clear, even so for Pirating. And a bit so for Chasing.

But in Hitchiking does it mean that the person is facing more difficult choices to lend a ride to?

Can you please share what you understand of this campaign?

Zaheen

Meow Me's picture
Meow Me
Activity Score 62

i wud prefer the one with dog or pirate, this is somehow confusing

dthlb72's picture
dthlb72
Activity Score 545

the hotter you are, the easier you get pick up.

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