Has Hali hand-woven carpets: In the harem

Advertising Agency: Graffiti, Istanbul, Turkey
Creative Director: Elif Özgüzelbaş
Photography: Michelangelo di Battista
Project Manager: Fatih Özgüzelbas
Styling: Alice Gentilucci
Costume Design: Hakan Öztürk
Make up Artist: Dotti
Hair Stylist: Sebastien Richard
Digital Services: Andrea Concina / Another Digital
Location: Topkapı Palace
Models: Iza Olak / Group Models Barcelona, Michaela Hlavackova
Published: September 2007

11 comments

vaseem's picture
vaseem
54 pencils

common...gimme a glimpse of an idea guys....

ivan's picture
ivan

This is like a fasion ad. No idea, just styling.

Ivan Raszl, admin of AotW

morris_pinewood's picture
morris_pinewood
31 pencils

Please explain the idea.

ivan's picture
ivan

There is no idea here. Just styling.

Ivan Raszl, admin of AotW

tsea's picture
tsea
123 pencils

even with research for about a year, it has still no idea! and it also does not look like paintings.

morris_pinewood's picture
morris_pinewood
31 pencils

I am sorry elifgraffiti.. but the story you tell, just doesn't show in the ad.

reject_subject's picture
reject_subject
209 pencils

Ok, let's say I'm the potential customer! What are you telling me? What are you selling me? Why should I buy these carpets? Pls tell me the story...

JAGGY's picture
JAGGY
1382 pencils

This campaign is like a beautiful women. They have no brains. But, all men are behind them.

Jaggy, MICA Ahmedabad

melocoton's picture
melocoton
987 pencils

bad photoshop

dlkgrsy's picture
dlkgrsy
36 pencils

First of all, you can't go modern on an Ottoman Empire carpet ad. I believe this campaign ad perfectly reflects the beautiful aspects of the Ottoman Empire culture. The carpet is placed in its cultural environment WHICH answers to two questions ... what are you selling? and why is it special? We got used to searching for a twist and started making ads that don't even fit the purpose of the object we are selling. The idea, the key attention grabber, the only thing that will make an Ottoman Empire carpet special is its culture. It's incredibly old and rich and overwhelming culture. If you are selling an Ottoman Empire carpet, you are also selling its culture, you are selling the palace, that beautiful woman in that beautiful dress and that pure white dove because that will be the environment you will feel like you are in when you stand on that carpet... and this is where your imagination enters.

SillyBug's picture
SillyBug
6 pencils

Admittedly, this is very cultural. Only understanding the company name (=Has Carpet = the product) and the historical space (=Ottoman palace, and its most intimate corners, no less) and all its cultural connotations make this add understandable. Otherwise, I have to agree with the above comments.

Kudos on the visuals, though.

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