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Harvey Nichols Sale: Yellow

Harvey Nichols Sale: Yellow
Your rating: None Average: 5.8 (18 votes)

Advertising Agency: DDB London, UK
Creative Director: Jeremy Craigen
Art Director: Damien Bellon
Photographer: Ben Hassett
Copywriter: Thierry Albert
Retoucher: lucie@silverhair
Typographer: Peter Mould
Account Manager: Philip Heimann
Producer: Ildut Loarer

10 Comments

Pauflies's picture 211 pencils

Does it means that they are waiting from all night????
Buf, don't like that!!!

BEE MOVIE THAT!!!!

desailly's picture 472 pencils

It means...

a) they've been waiting all night...

and b) in their terribly fashionable designer kit (the big glitzy sunglasses).

Harvey Nichols is an ultra-designer department store, BTW.

Jon-Paul Mountford's picture 863 pencils

Yeh but the old "keep it simple" ideas still work well.
I really like these, its not over done, its a consistant set, nice photography and you have to look closer to geddit.
Could have been some photoshop'ed mess if the AD didn't know when to say when.
Fine line between making them look keen, and making them look homeless. That wouldn't have shifted a lot of frocks.

www.jpmountford.com

teenie's picture 1906 pencils

The homeless don't normally own $800 sleeping bags.

Have Heart's picture 922 pencils

Great as ever.

teenie's picture 1906 pencils

Love it! These are hilarious. Everyone knows the client/products, so they've had a lot of fun with the culture surrounding it.

LeeHarvey's picture 3087 pencils

Yep, another gem from DDB London. Love it!

Jet Propulsion Lab's picture 10715 pencils

I like it.
But I don't love it. Not quite there for me.
Not after having seen some of the greatest advertising campaigns a fashion/retailer has EVER done in recent history. They've already set such a high standard for "intelligent funny" thinking, they're practically competing with themselves creatively.

I've seen MUCH better work from them before. (that plastic thought bubble campaign wasn't one of them, BTW.)

No, I don't love this...

LeeHarvey's picture 3087 pencils

You've said it, Jet, they're competing with themselves. No other fashionretailer even comes close. So what if their earlier work is even better, this one is great nevertheless.
I do love it

Vicomte's picture 287 pencils

Nice campaign bu DDB London can be better

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