Harvey Nichols: Rocket

Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director / Copywriter: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Art Directors: Komal Bedi Sohal, Sajesh Pudussery, Dash Gaude
Photographer: Tejal Patni, Photolibrary
Illustrator: Jomy Varghese

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14 comments

Guest's picture
Guest

sorry but i dont get these...

insight_3j's picture
insight_3j
45 pencils

what's the point... ?

asifthebest's picture
asifthebest
88 pencils

Good one!

Guest's picture
Guest

YES!!!!! nice, nice retail.

For people who look for awards candidates go to previews page and keep looking.
For people who need to sell products and want to make it in a beautiful way can vote for this campaign.

Guest's picture
Guest

The campaign did actually pick up a CLIO so one you're wrong and two don't look at this site if you're not interested in awards.

hari.'s picture
hari.
375 pencils

erp..

Guest's picture
Guest

One thing i must say...fabulous clothes!! makes me want to have every one of them...

Guest's picture
Guest

does it mean this dress will set the party/stage on fire.... ??????????

gud work

asmara's picture
asmara
62 pencils

oh well..havent seen any great ad has been developed in dubai (yet) up to now...

Love the clothes, love the colors(suppose because the spring/summer feels). But that just doesnt work for me..i would might consider buying the clothes for my sister though...

Guest's picture
Guest

does it mean this dress will set the party/stage on fire.... ??????????

gud work

Guest's picture
Guest

I suppose it's phallic, right? If you're the woman who buys this dress...you'll be launching guys' "rockets".

epoc.mak's picture
epoc.mak
90 pencils

They are not clicking

Rattan Makkar

Guest's picture
Guest

eyes catching but what's the point?

Guest's picture
Guest

You need to look at these ads in context of the whole campaign. The images surrounding the clothes act as a metaphor - so guy's coat will attrack "birds" - aka women; handbag will make other women act catty; this dress will make guys sexually aroused, etc. These ads convey a truthful insight - that the clothes you were trigger primal reactions from others. And that's certainly the case for fashion conscious, opulent people who will shop in this department store.

The reason why they work as a campaign is that it's cheeky for a start. It gets you eager to look at the next ad in the series to see how they'll craft that message.

As far as novel creative go, this campaign is way better than that POS ad from wrangler.

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