dadada's picture
1720 pencils

very nice visual and art direction

Everybody is creative, be yourself.

Andreas TM's picture
Andreas TM
129 pencils

Love the ad, hate the metal/mental pun.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

yea me too. It's not even a pun. The words would have to be identical. It's trying to be a pun.

LisAD's picture
446 pencils

beautiful art direction on the campaign.

when it comes to the 'non-pun', the 'N' isn't really necessary because the phrase 'gone mental' is very established among people. they'll get the mental/metal from the saying anyway... I think ;)

Enas's picture
741 pencils

why this one is very weird than others not same spirit

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

_Yr's picture
44 pencils

excellent, concept by concept

gerald's picture
6 pencils

Excellent, Art Direction

Chris's picture
1987 pencils

i thought dubai was a rather small place, yet quite a lot of work comes from there innit

kre8's picture
989 pencils

team Y&R once again, trying too hard.

klaussnow's picture
1675 pencils

the one to beat is the needle-woman-head popping the balloon heads of the dudes.

... its already been done...

kre8's picture
989 pencils

yeah, i find the other campaign from intermarkets dubai alot stronger.

azael's picture
73 pencils

Very strong visual

adsux's picture
50 pencils

oh cool....
helloo....metalic colors is gonna be a trend anytime soon, it's shown on the runways across europe n america.
so gone metal, means HN is already setting the trend!

rage's picture
4 pencils

If there ever was a case of trying too hard...Good art direction doesn't translate into a good idea. And the word play is asinine.

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