Harvey Nichols | Menswear
For a wonderful life.
Advertising Agency: DDB, London, UK
Executive Creative Director: Jeremy Craigen
Creative Director: Adam Tucker
Copywriters: Grant Parker
Art Directors: Grant Parker
Photographers: Wayne Parker, Beate Sonnenberg
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16 Comments
simple and clever.
shoes, clothes - indicating your lifestyle, status, and if you live luxe class - you wear luxe class.
here simply twist live - wear -> wear - live
but still very nice art director work, simply, 'loud talking' pictures contrast - respect!
that means if you want to be on a yacht, you have to wear like a pimp.
david beckham wears adidas, but he has a yacht eh?
nonsense.
Beckham is a fashionista.
I bet he only wears adidas because dior homme doesn't make football boots.
and maybe becuase adidas pays him like a trillion bucks to endorse the brand
yes. this is a universal truth we all end up... well 'there' sooner or later but it takes more than a pair of decent shoes to make a better living. I' ve seen them do better for this brand...
I thought the second option brings more happiness. ;-)
~~be cool eh!~~
~~this paranoid survived!~~
Haha,
that's what I thought as well.
I don't get it. Both are HN shoes?
or that says that if you buy it your life will be excessfull and empty?
Its great
Federal Grant Programs
i think this ad is awesome
disguting but true :/
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Jumo,
Art Director FP7 Morocco
good job :-)
What the world needs now is more CMO's like the one you work with at Harvey Nichols.
You really don't have to spend too much just to be called "fashionista". You can always find ways and means in which you can catch up with latest trend without spending a lot of money. As we all know, we are suffering from recession right now, that means we have to be careful with our spending. Don't waste your money with something you don't really need. Of course there's nothing wrong with being in to fashion, but with too much spending there is. Read more about a payday loan and recession spending at the Money Blog.
keep it simple!
great job!