Harvey Nichols: Jello

Advertising Agency: Y&R, Dubai, UAE
Executive Creative Director / Copywriter: Shahir Ahmed
Creative Director: Komal Bedi Sohal
Art Directors: Komal Bedi Sohal, Sajesh Pudussery, Dash Gaude
Photographer: Tejal Patni, Photolibrary
Illustrator: Jomy Varghese

16 comments

Guest's picture
Guest

Eh?

Guest's picture
Guest

if i understand this one correctly, then this one is the breast...i mean best.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Wrong. You one-track mind pervert!

It's based on a saying "turning someone's knees (or legs) to jelly" (NOT Jello!) Meaning the girl in the dress looks so attractive, that your knees get weak all of a sudden...

If (someone pointed a gun at my head and) I had to pick one, this would be my favorite.

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

there is a large gap between the idea and the payoff for the consumer. In line, they make some sense, but separate, not so sure.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Oh, I agree. That's a whole another debate. I personally think this campaign is a disaster compared to the usual HN work out of DDB/London.

Guest's picture
Guest

Wrong! This is about the jiggly tits one will have in that dress.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Hahaha, come to think of it, you're probably right!! ; P

Guest's picture
Guest

Boring

Guest's picture
Guest

sorry. dont get it, dont get it at all

chinaski's picture
chinaski
951 pencils

nice. something new!

Guest's picture
Guest

nice nice retail.
For people who look for a Awards candidates keep looking on the previews page.... for people who need sell products in a fashionable way can vote for this campaign.

Guest's picture
Guest

if they have the account ??

Guest's picture
Guest

WTF?????

Guest's picture
Guest

muahaha!

Guest's picture
Guest

yummy dress..that's how girls would read this :)

kumorsan's picture
kumorsan
41 pencils

colors, feeling,energy ....good to me

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