To promote the Autumn/Winter 2009 collection at Harvey Nichols. The campaign is inspired by the season’s trends which are iconic, edgy and really expresses character. We wanted the work to reflect that. We created life-sized Voodoo dolls and clothed them in show-stoppers from the season. Rewarding the Harvey Nichols’ shoppers with the thought that they will be envied to a ridiculous extent.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Executive Creative Director: Shahir Zag
Creative Director: Komal Bedi Sohal
Art Director: Komal Bedi Sohal
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub