Harvey Nichols: Daylight Robbery, 1

Harvey Nichols Sale
Daylight Robbery Starts 15th June

Advertising Agency: DDB, London, UK

April, 2012


talkingisfree's picture
2710 pencils

This one is not even close to the best HN ads in my opinion.

Gosia Nierodzinska's picture
Gosia Nierodzinska
38 pencils

simple. Like it

MindDrift's picture
1168 pencils

Why "robbery"? I don't really get it.

Memetic's picture
150 pencils

Because of the sale you get clothes so cheap it's nearly like stealing them.

I guess could also be seen the other way though as in very expensive so Harvey Nicks is robbing you.

MindDrift's picture
1168 pencils

I don't like this. Too convoluted.

chuckieT's picture
680 pencils

Nothing special.

Will likely be in the D&AD annual next year.

chuckieT's picture
680 pencils

Haha. Just saw that it is in this year's D&AD annual. The Harvey Nichol's Sale brief is a free pass into the annual. Anybody at DDB London who has ever worked on this brief and not made the annual should quit the business.

Roger Keynes's picture
Roger Keynes
5498 pencils

Great to see a tra-lah fashion brand... getting retail.

The Jobless Writer
Will Think for Salary

Wordfruit's picture
1023 pencils

I like it.

re Memetic's comment, I'm guessing it wouldn't be readily interpreted as HN robbing you, partly because of the context -- the word 'Sale'; and partly because the people with masks look like punters, not staff.

robthemike's picture
2 pencils

Here are my thoughts. A Criminological Perspective on Harvey Nichols Daylight Robbery: http://madventurecorp.tumblr.com/post/21589496311/a-criminological-per...

Lara Mulady's picture
Lara Mulady
15 pencils

Isn't this from 2011?

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