Harvey Nichols: Bingo

The Harvey Nichols sale
Who will be the lucky ones?

Advertising Agency: DDB London, UK
Creative director: Jeremy Craigen
Art Director: Daniel Seager
Copywriter: Steve Hall
Designer: Pete Mould
Photographers: Anoush Abrar, Aimee Hoving
Handwriting: Ruth Davidson, Trevor Slabber, Steve Hall, Daniel Seager, Pete Mould
Illustration: Daniel Seager
Published: June 2010

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8 comments

Guest's picture
Guest

Average.

Jiki ADV's picture
Jiki ADV
23 pencils

Omg! She got her head chop off!!!

TommyO's picture
TommyO
1866 pencils

Where is the lottery of the other body parts?

Guest's picture
Guest

i must say this is the most polished piece from the whole campaign.
But still not diggin the heads cut off.

Cheerriiee's picture
Cheerriiee
952 pencils

I must say this is the most polished piece from the whole campaign.
But im still not diggin on the cut off heads.

artbum's picture
artbum
69 pencils

So, is it asking who will be the lucky ones to get in? or what. How does luck play into this?

capywriter's picture
capywriter
5513 pencils

Harvey Nichols always plays on the idea of being the lucky/fast one to profit from their sales. You know, the first day of the sales, when the doors open and people are rushing in... you have to be with the fastest/most lucky one to get the stuff you want at a great price.
I quite like their campaigns, this one as well, but not really these executions...

superjax's picture
superjax
10 pencils

Hmm the Idea is good

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